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Advertising principles and practice /

Wells William

Advertising principles and practice / William Wells, Sandra Moriarty and John Burnett - 7th ed. - New Delhi : Printice -Hall of India , c2006. - xxix , 592 p . : ill , 26 cm.

Includes index

eng

ISBN: 9788120333048 TZS 16651.244

Subjects--Topical Terms:
Marketing
Advertising

Dewey Class. No.: 559.1 WEL

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