Management of international advertising : (Record no. 6487)

MARC details
000 -LEADER
fixed length control field 00594pam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0205079881 :
Terms of availability NA
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 PEE
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Peebles, Dean M.,
245 10 - TITLE STATEMENT
Title Management of international advertising :
Sub Title a marketing approach /
Statement of responsibility, etc Dean M. Peebles and John K. Ryans, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Allyn and Bacon,
Year of publication c1984.
300 ## - PHYSICAL DESCRIPTION
Number of Pages vii, 296 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ryans, John K.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 10/26/1990 659.1 PEE 0039529 1 12/08/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 10/26/1990 659.1 PEE 0035972 2 12/08/2022 Book

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