Management of international advertising : a marketing approach /
Peebles, Dean M.,
Management of international advertising : a marketing approach / Dean M. Peebles and John K. Ryans, Jr. - Boston : Allyn and Bacon, c1984. - vii, 296 p. : ill. ; 25 cm.
Includes bibliographical references and index.
eng.
0205079881 : NA
Advertising.
Export marketing.
659.1 PEE
Management of international advertising : a marketing approach / Dean M. Peebles and John K. Ryans, Jr. - Boston : Allyn and Bacon, c1984. - vii, 296 p. : ill. ; 25 cm.
Includes bibliographical references and index.
eng.
0205079881 : NA
Advertising.
Export marketing.
659.1 PEE