Media planning / (Record no. 6367)

MARC details
000 -LEADER
fixed length control field 00520cam a2200181 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0220663351 :
Terms of availability TZS 99/=
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0220663378 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13 ADA
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Adams, James R.
245 10 - TITLE STATEMENT
Title Media planning /
Statement of responsibility, etc James R. Adams.
250 ## - Edition Statement
Edition statement 2d ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher Business Books,
Year of publication 1977.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 232 p., [2] leaves of plates :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising media planning.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/05/1978 659.1 ADA 0026409 1 12/07/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/05/1978 659.1 ADA 0026411 3 12/07/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/05/1978 659.1 ADA 0026410 2 12/07/2022 Book

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