International marketing and export management / (Record no. 6302)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01584cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273713876 |
| Terms of availability | TZS 84,074.51 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 ALB |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Albaum, Gerald. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing and export management / |
| Statement of responsibility, etc | Gerald Albaum, Edwin Duerr. |
| 250 ## - Edition Statement | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow, England ; |
| -- | New York. : |
| Name of publisher | Financial Times/Prentice Hall, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 706 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Preface Chapter 1<br/>International Marketing and Exporting Chapter 2<br/>Bases of International Marketing Chapter 3<br/>The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4<br/>Export Market Selection: Definition and Strategies Chapter 5<br/>Information for International Market(ing) Decisions Chapter 6<br/>Market Entry Strategies Chapter 7<br/>Export Entry Modes Chapter 8<br/>Nonexport Entry Modes Chapter 9<br/>Product Decisions Chapter 10<br/>Pricing Decisions Chapter 11<br/>Financing and Methods of Payment Chapter 12<br/>Promotion and Marketing Communication Chapter 13<br/>Handling Export Orders and Supply Chain Management Chapter 14<br/>Organization of International Marketing Activities |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duerr, Edwin. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/26/2009 | Radar bookshop | 658.84 ALB | 0059036 | 1 | 12/07/2022 | Book |