International marketing and export management /
Albaum, Gerald.
International marketing and export management / Gerald Albaum, Edwin Duerr. - 6th ed. - Harlow, England ; New York. : Financial Times/Prentice Hall, c2008. - xxvi, 706 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Preface Chapter 1
International Marketing and Exporting Chapter 2
Bases of International Marketing Chapter 3
The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4
Export Market Selection: Definition and Strategies Chapter 5
Information for International Market(ing) Decisions Chapter 6
Market Entry Strategies Chapter 7
Export Entry Modes Chapter 8
Nonexport Entry Modes Chapter 9
Product Decisions Chapter 10
Pricing Decisions Chapter 11
Financing and Methods of Payment Chapter 12
Promotion and Marketing Communication Chapter 13
Handling Export Orders and Supply Chain Management Chapter 14
Organization of International Marketing Activities
The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
eng.
9780273713876 TZS 84,074.51
Export marketing
658.84 ALB
International marketing and export management / Gerald Albaum, Edwin Duerr. - 6th ed. - Harlow, England ; New York. : Financial Times/Prentice Hall, c2008. - xxvi, 706 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Preface Chapter 1
International Marketing and Exporting Chapter 2
Bases of International Marketing Chapter 3
The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4
Export Market Selection: Definition and Strategies Chapter 5
Information for International Market(ing) Decisions Chapter 6
Market Entry Strategies Chapter 7
Export Entry Modes Chapter 8
Nonexport Entry Modes Chapter 9
Product Decisions Chapter 10
Pricing Decisions Chapter 11
Financing and Methods of Payment Chapter 12
Promotion and Marketing Communication Chapter 13
Handling Export Orders and Supply Chain Management Chapter 14
Organization of International Marketing Activities
The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
eng.
9780273713876 TZS 84,074.51
Export marketing
658.84 ALB