Introduction to marketing management : (Record no. 6245)

MARC details
000 -LEADER
fixed length control field 00698cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 025602538X
Terms of availability NA
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 REW
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Rewoldt, Stewart H.
245 10 - TITLE STATEMENT
Title Introduction to marketing management :
Sub Title text and cases /
Statement of responsibility, etc Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw.
250 ## - Edition Statement
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Homewood, Ill. :
Name of publisher Richard .D. Irwin Inc,
Year of publication 1981.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 874 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term marketing strategy
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Scott, James D.
Numeration ( author )
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Warshaw, Martin R.
Numeration ( author )
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/06/2022 658.8 REW 0036992 1 12/06/2022 Book

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