Introduction to marketing management : text and cases /
Rewoldt, Stewart H.
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw. - 4th ed. - Homewood, Ill. : Richard .D. Irwin Inc, 1981. - xvi, 874 p. : ill. ; 24 cm.
Includes indexes.
025602538X NA
Marketing--Case studies.
Marketing research
marketing strategy
658.8 REW
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw. - 4th ed. - Homewood, Ill. : Richard .D. Irwin Inc, 1981. - xvi, 874 p. : ill. ; 24 cm.
Includes indexes.
025602538X NA
Marketing--Case studies.
Marketing research
marketing strategy
658.8 REW