Basic marketing : (Record no. 6212)

MARC details
000 -LEADER
fixed length control field 00598nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 818527407x
Terms of availability TZS 28,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 McC
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name McCarthy, Jerome E,
245 10 - TITLE STATEMENT
Title Basic marketing :
Sub Title principles and practice /
Statement of responsibility, etc E. Jerome McCarthy, William D. Perreault
250 ## - Edition Statement
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Universal Book Stall,
Year of publication c1989.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, various pagings. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/09/2005 TBST 658.8 McC 0039354 1 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/09/2005 TBST 658.8 McC 0039355 2 12/06/2022 Book

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