Service marketing : (Record no. 6179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177584509 |
| Terms of availability | TZS 28886.25 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LEV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lovelock, Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Service marketing : |
| Sub Title | People, Technology, Strategy / |
| Statement of responsibility, etc | Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, |
| 250 ## - Edition Statement | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Pearson , |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi , 594 p . : |
| Other physical details | ill . ; |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Jayanta |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/10/2009 | Nairobi University | 658.8LOV | 0059686 | 1 | 12/06/2022 | Book | special reserve | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/01/2009 | Nairobi University | 658.8 LOV | 0059685 | 2 | 12/06/2022 | Book |