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Service marketing : People, Technology, Strategy /

Lovelock, Christopher

Service marketing : People, Technology, Strategy / Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, - 5th ed. - New York : Pearson , c2006. - xvi , 594 p . : ill . ; 26 cm

Includes index.

eng.

ISBN: 9788177584509 TZS 28886.25

Subjects--Topical Terms:
Marketing
Consumer behavior

Dewey Class. No.: 658.8 LEV

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