Marketing / (Record no. 6171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070951860 |
| Terms of availability | TZS 12,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sommers Montrose S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Sub Title | A customer-centric approach |
| Statement of responsibility, etc | Montrose S. Sommers and James G. Barnes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Toronto : |
| Name of publisher | McGraw -hill , |
| Year of publication | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi , 546 p . : |
| Other physical details | Col, ill . ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing textbook |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barners, Jim. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/05/2014 | TBST | 658.8 SOM | 0078823 | 1 | 12/06/2022 | Book |