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Marketing / A customer-centric approach

Sommers Montrose S.

Marketing / A customer-centric approach Montrose S. Sommers and James G. Barnes - Toronto : McGraw -hill , c2007. - xxvi , 546 p . : Col, ill . ; 26 cm.

includes index.

eng.

ISBN: 9780070951860 TZS 12,000/=

Subjects--Topical Terms:
Customer relations
Marketing
Marketing textbook

Dewey Class. No.: 658.8 SOM

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