Elements of marketing (Record no. 6167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1858500219 |
| Terms of availability | TZs.10000/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MOR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Morden, A.R |
| 245 ## - TITLE STATEMENT | |
| Title | Elements of marketing |
| Statement of responsibility, etc | / A.R.Morden |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | DP Publication, Ltd. |
| Year of publication | c1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii,435 p.: |
| Other physical details | ill.; |
| Dimensions | 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing mix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market analysis |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/01/2000 | IDM | 658.8 MOR | 0042770 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/01/2000 | IDM | 658.8 MOR | 0042769 | 2 | 12/06/2022 | Book |