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Elements of marketing

Morden, A.R

Elements of marketing / A.R.Morden - 3rd ed. - London : DP Publication, Ltd. c1993 - vii,435 p.: ill.; 24cm

Includes index

ISBN: 1858500219 TZs.10000/-

Subjects--Topical Terms:
Consumer behaviour
Marketing mix
Market analysis

Dewey Class. No.: 658.8 MOR

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