Marketing theory : (Record no. 6164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781861525932 |
| Terms of availability | TZS 100,395.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing theory : |
| Sub Title | a student text / |
| Statement of responsibility, etc | edited by Michael J. Baker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mexico : |
| Name of publisher | Thomson , |
| Year of publication | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vi , 314 p. : |
| Other physical details | ill . ; |
| Dimensions | 23 cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker Michael J. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Corporate body/Conference Publication |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 05/10/2009 | VUA | 658.8 MAR | 0059926 | 1 | 12/06/2022 | Corporate body/Conference Publication | special reserve | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 05/10/2009 | VUA | 658.8 MAR | 0059924 | 2 | 12/06/2022 | Corporate body/Conference Publication | special reserve |