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Marketing theory : a student text /

Marketing theory : a student text / edited by Michael J. Baker - Mexico : Thomson , c2000. - vi , 314 p. : ill . ; 23 cm.

eng.

ISBN: 9781861525932 TZS 100,395.50

Subjects--Topical Terms:
Marketing
Consumer behaviour

Dewey Class. No.: 658.8 MAR

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