Marketing : (Record no. 6161)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131449680 |
| Terms of availability | TZS 40000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8002373 SOL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Solomon, Michael R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | real people, real choices / |
| Statement of responsibility, etc | Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
| 250 ## - Edition Statement | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Pearson Prentice Hall, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii, 592 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 551-562) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing plan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing practice |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Greg W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stuart, Elnora W. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip052/2004025605.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/07/2008 | VUA | 658.8002373 SOL | 0058051 | 1 | 12/06/2022 | Book |