Marketing : real people, real choices /
Solomon, Michael R.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxii, 592 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 551-562) and index.
0131449680 TZS 40000/=
Marketing plan
Marketing practice
658.8002373 SOL
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxii, 592 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 551-562) and index.
0131449680 TZS 40000/=
Marketing plan
Marketing practice
658.8002373 SOL