The marketing plan / (Record no. 6085)
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000 -LEADER | |
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fixed length control field | 00500pam a2200181 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0471580716 (pbk.) |
Terms of availability | TZs.9040/- |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MUL |
Language of cataloging | eng |
Description conventions | AACR |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 COH |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Cohen, William A., |
245 14 - TITLE STATEMENT | |
Title | The marketing plan / |
Statement of responsibility, etc | William A. Cohen. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York : |
Name of publisher | Wiley, |
Year of publication | c1995. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xii, 318 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Developing marketing tactics |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing plan mystique |
942 ## - ADDED ENTRY ELEMENTS | |
Item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
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Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/01/1997 | IDM | 658.802 COH | 0044249 | 1 | 12/06/2022 | Book | |||||
Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/01/1997 | IDM | 658.802 COH | 0044250 | 2 | 12/06/2022 | Book | 9040.00 |