The marketing plan / (Record no. 6085)

MARC details
000 -LEADER
fixed length control field 00500pam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471580716 (pbk.)
Terms of availability TZs.9040/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 COH
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Cohen, William A.,
245 14 - TITLE STATEMENT
Title The marketing plan /
Statement of responsibility, etc William A. Cohen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Wiley,
Year of publication c1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 318 p. :
Other physical details ill. ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Developing marketing tactics
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing plan mystique
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type Cost, normal purchase price
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/01/1997 IDM 658.802 COH 0044249 1 12/06/2022 Book  
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/01/1997 IDM 658.802 COH 0044250 2 12/06/2022 Book 9040.00

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