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The marketing plan /

Cohen, William A.,

The marketing plan / William A. Cohen. - New York : Wiley, c1995. - xii, 318 p. : ill. ; 29 cm.

Includes index.

ISBN: 0471580716 (pbk.) TZs.9040/-

Subjects--Topical Terms:
Marketing
Developing marketing tactics
Marketing plan mystique

Dewey Class. No.: 658.802 COH

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