Marketing research / (Record no. 6058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471552542 |
| Terms of availability | TZS 26550/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 AAK |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | David A. Aaker, V. Kumar, and George S. Day. |
| 250 ## - Edition Statement | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Wiley, |
| Year of publication | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 783 p.: |
| Other physical details | ill.; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V., |
| Dates associated with a name | 1957- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | 658.83 AAK | 0044554 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | 658.83 AAK | 004455 | 2 | 12/06/2022 | Book |