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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, and George S. Day. - 5th ed. - New York : Wiley, c1995. - xvi, 783 p.: ill.; 26 cm.

Includes bibliographical references and index.

ISBN: 0471552542 TZS 26550/=

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 AAK

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