Marketing research : (Record no. 6056)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00525cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007084559X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070841241 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 CHI |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chisnall, Peter M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | analysis and measurement / |
| Statement of responsibility, etc | Peter M. Chisnall. |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 391 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | 658.83 CHI | 0032561 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | 658.83 CHI | 0032562 | 2 | 12/06/2022 | Book |