Marketing research : analysis and measurement /
Chisnall, Peter M.
Marketing research : analysis and measurement / Peter M. Chisnall. - 2nd ed. - London ; New York : McGraw-Hill, c1981. - xi, 391 p. ; 24 cm.
Includes bibliographical references and index.
007084559X 0070841241 (pbk.)
Marketing research.
658.83 CHI
Marketing research : analysis and measurement / Peter M. Chisnall. - 2nd ed. - London ; New York : McGraw-Hill, c1981. - xi, 391 p. ; 24 cm.
Includes bibliographical references and index.
007084559X 0070841241 (pbk.)
Marketing research.
658.83 CHI