A preface to marketing management / (Record no. 6031)

MARC details
000 -LEADER
fixed length control field 00684cam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256027129 (pbk.)
Terms of availability TZs.587/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PET
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Peter, Paul J.
245 12 - TITLE STATEMENT
Title A preface to marketing management /
Statement of responsibility, etc J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.
250 ## - Edition Statement
Edition statement Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Plano, Tex. :
Name of publisher Business Publications,
Year of publication c1982.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 275 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and indexes.
546 ## - LANGUAGE NOTE
Language note eng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing mix
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 06/01/1988 IDM 658.8 PET 0037042 1 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 06/01/1988 IDM 658.8 PET 0037043 2 12/06/2022 Book

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