A preface to marketing management /
Peter, Paul J.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. - Rev. ed. - Plano, Tex. : Business Publications, c1982. - xii, 275 p. : ill. ; 23 cm.
Includes bibliographies and indexes.
eng
0256027129 (pbk.) TZs.587/-
Marketing
Marketing mix
Marketing--Management
658.8 PET
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. - Rev. ed. - Plano, Tex. : Business Publications, c1982. - xii, 275 p. : ill. ; 23 cm.
Includes bibliographies and indexes.
eng
0256027129 (pbk.) TZs.587/-
Marketing
Marketing mix
Marketing--Management
658.8 PET