Strategic market planning : (Record no. 5941)

MARC details
000 -LEADER
fixed length control field 00594nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0138510490
Terms of availability TZs 5,384/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ABE
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Abell, Derek F.
245 ## - TITLE STATEMENT
Title Strategic market planning :
Sub Title problems and analytical approaches
Statement of responsibility, etc / Derek F. Abell, John S. Hammond
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Englewood Cliffs:
Name of publisher Prentice-Hall,
Year of publication ©1979
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 527 p. :
Other physical details ill. ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Management Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hammond, John S.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 11/26/1991 IDM 658.8 ABE 0040700 1 12/05/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 11/26/1991 IDM 658.8 ABE 0040701 2 12/05/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 11/26/1991 IDM 658.8 ABE 0040702 3 12/05/2022 Book

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