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Strategic market planning : problems and analytical approaches

Abell, Derek F.

Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond - Englewood Cliffs: Prentice-Hall, ©1979 - xii, 527 p. : ill. ; 24 cm

Includes index

eng.

ISBN: 0138510490 TZs 5,384/=

Subjects--Topical Terms:
Marketing management
Marketing Management Case studies

Dewey Class. No.: 658.8 ABE

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