Strategic marketing for nonprofit organizations (Record no. 5936)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978032345545 |
| Terms of availability | TZs 26,550/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 AND |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Adreasen, Alan R. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing for nonprofit organizations |
| Statement of responsibility, etc | / Alan R. Andreasen, Philip Kotler |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River: |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | ©2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 504 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical reference and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/31/2010 | Rada education books | 658.8 AND | 0064934 | 1 | 12/05/2022 | Book |