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Strategic marketing for nonprofit organizations

Adreasen, Alan R.

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler - 7th ed. - Upper Saddle River: Pearson/Prentice Hall, ©2008 - xxii, 504 p. : ill. ; 25 cm.

Includes bibliographical reference and index

eng.

ISBN: 978032345545 TZs 26,550/=

Subjects--Topical Terms:
Marketing
Strategic Management

Dewey Class. No.: 658.8 AND

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