Integrated advertising, promotion, and marketing communicaitons / (Record no. 5350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131709962 |
| Terms of availability | TZS 19381.01 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communicaitons / |
| Statement of responsibility, etc | Kenneth E. Clow, Donald Baack |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson , |
| Year of publication | c 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 537 p . : |
| Other physical details | ill . ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack Donald |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/10/2008 | RK.printing | 659.0 CLO | 0058674 | 1 | 12/01/2022 | Book |