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Integrated advertising, promotion, and marketing communicaitons /

Clow Kenneth E.

Integrated advertising, promotion, and marketing communicaitons / Kenneth E. Clow, Donald Baack - 3rd ed. - New Delhi : Pearson , c 2009. - 537 p . : ill . ; 25 cm.

Includes index.

eng

ISBN: 9788131709962 TZS 19381.01

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 CLO

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