Services marketing : (Record no. 10342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00525nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8174462678 |
| Terms of availability | TZS 100,395.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shanker, Ravi |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Sub Title | the Indian perspective : text and readings |
| Statement of responsibility, etc | / Ravi Shanker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Excel Books, |
| Year of publication | ©2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 656 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries--Marketing |
| Geographic subdivision | India |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 05/06/2009 | MU Project VUA | 658.8 SHA | 0059901 | 1 | 01/18/2023 | Book |