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Services marketing : the Indian perspective : text and readings

Shanker, Ravi

Services marketing : the Indian perspective : text and readings / Ravi Shanker - New Delhi : Excel Books, ©2002. - xvi, 656 p. : ill. ; 24 cm.

Includes references and index

eng

ISBN: 8174462678 TZS 100,395.50

Subjects--Topical Terms:
Service industries--Marketing--India

Dewey Class. No.: 658.8 SHA

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