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Marketing communications : engagements, strategies and practice

Marketing communications : engagements, strategies and practice / Chris Fill - 4th ed. - London : Prentice Hall, c2006 - xxxvii, 911 p. : some col. ill. ; 26 cm

Includes bibliographical references and index

eng

ISBN: 0273687727 9780273687726 TZS 88,546.73

Subjects--Topical Terms:
Marketing communications

Dewey Class. No.: 658.802 FIL

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