Marketing by agreement : a cross-cultural approach to business negotiations /
McCall, J. B.
Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington. - 2nd ed. - Chichester [England] ; New York : Wiley, c1989. - xii, 326 p. : ill. ; 24 cm.
Includes indexes.
Bibliography: p. 311-316.
eng
9780471921516 NA
Export sales contracts.
Marketing
License agreements.
Negotiation in business.
658.8 McC
Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington. - 2nd ed. - Chichester [England] ; New York : Wiley, c1989. - xii, 326 p. : ill. ; 24 cm.
Includes indexes.
Bibliography: p. 311-316.
eng
9780471921516 NA
Export sales contracts.
Marketing
License agreements.
Negotiation in business.
658.8 McC