Global marketing : foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. - Boston : McGraw-Hill Irwin, c2006. - xvi, 647 p. : ill. ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961805 (alk. paper) TZS 10,000
Export marketing.
Export marketing
658.84 JOH
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. - Boston : McGraw-Hill Irwin, c2006. - xvi, 647 p. : ill. ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961805 (alk. paper) TZS 10,000
Export marketing.
Export marketing
658.84 JOH