Résultats de la recherche - war developments analysis

The President, office and powers, 1787-1957 : history and analysis of practice and opinion par Corwin Edward S.

Liberalism, fascism, or social democracy : social classes and the political origins of regimes in interwar Europe / par Luebbert, Gregory M.

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International health worker migration and recruitment : global governance, politics and policy / par Yeates, Nicola, Pillinger, Jane

Constitutional government and democracy : theory and practice in Europe and America par Friedrich, Carl J.

Table des matières: “…Security and the military establishment : British navy and continental armies ; Size of armies and the development of arms ; The evolution of arms and science ; Government control of universities ; The provisioning of armies ; The problem of revenue ; Commissioners and the emergency power ; Civil and foreign war ; The military aspect of the Fascist rise to power ; Limitation of armaments 4. …”

Managing software requirements : a use case approach / par Leffingwell, Dean

Public relations : principles and practices / par Sachdeva, Iqbal S.

Table des matières: “…Preface v PART I: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals 3 (16) The Inter-dependent World 3 (1) Definitions of Public Relations 4 (1) Public Relations Practice 5 (4) Strengths of a Public Relations Professional 9 (3) Duties and Responsibilities of a Public Relations Manager 12 (7) Emergence of Public Relations 19 (15) Ancient Times 19 (2) 20th Century 21 (1) Famous Personalities 21 (3) The First World War 24 (1) Corporate Interest in Public Relations 24 (1) Early Public Relations Managers and Agencies 25 (1) The Second World War 26 (1) Modern Times 26 (1) Public Relations---Changing Role 27 (7) Public Relations in India 34 (25) Public Relations---a Historical Perspective 34 (4) Pre-independence Era 38 (3) Post Independence Era 41 (1) Emergence of Professionalism 41 (2) Opening of Indian Economy 43 (1) Liberalization and Corporate Interest 43 (1) Towards Professional Recognition 43 (2) Media Scene 45 (3) Crisis Management Needs 48 (1) PR Agencies---Growth and Challenges 48 (2) Public Relations Education in India 50 (1) Towards Professional Maturity 51 (3) Case Study: Ratan's Revolution 54 (5) PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment 59 (28) Public Relations---Increasing Recognition 59 (1) Public Relations Window 60 (2) Scan the Environment 62 (1) Target Publics 63 (1) Expectations of Publics 64 (4) Socio-economic Situation 68 (5) Political Environment 73 (1) Right to Information 73 (1) Society, Religions, and Culture 74 (2) Changing Psychographics 76 (1) Situational Analysis---Formal and Informal Research 77 (10) PR Plan Phase II: Develop A Communication Plan 87 (21) Communication---a Vital Link 87 (2) Create a Communication Plan 89 (8) Communication Media Strategies 97 (3) Communication Message Strategies 100 (1) Message Transmission Strategies 101 (4) Budgeting and Approvals 105 (3) PR Plan Phase III: Implementation of Communication Plan 108 (14) Implementation of PR Plan---a Tough Task 108 (1) Resistance to Change 109 (2) Message Management 111 (1) Mass Communication 112 (4) Follow the Activity Calendar 116 (1) Constant Monitoring and Mid Course Corrections 117 (5) PR Plan Phase IV: Evaluation of Impact 122 (17) Organization's Concern---Impact of PR Plan 122 (1) Evaluation Research Process 123 (1) Communication Effect Research 124 (3) Public Relations Audit 127 (4) Interpreting the Impact 131 (8) PART III: SKILLS Communication and Public Relations 139 (20) Communication and Public Relations 139 (1) The Communication Process 140 (2) Barriers in Communication 142 (2) Effective Communication Characteristics 144 (15) Negotiating Skills and Public Relations 159 (18) Negotiations and Public Relations 159 (1) Negotiations and Conflict 160 (1) Negotiation Process 161 (11) Case Study: Microsoft--Yahoo Marriage 172 (5) PART IV: APPLICATIONS Marketing PR and Integrated Marketing Communications 177 (25) Public Relations Support to Marketing 177 (8) Integrated Marketing Communications 185 (13) IMC in a Concert 198 (4) Customer Relations 202 (24) India---Customers Galore 202 (1) The Middle Class Mindset 203 (1) The New Shopping Patterns 204 (1) Total Customer Satisfaction 205 (1) Public Relations and Customer Satisfaction 206 (1) The Consumer Movement 207 (3) Who is a Customer? …”

Criminology today : an integrative introduction / par Schmalleger, Frank

Table des matières: “…74 (2) Notes 76 (5) CHAPTER 3 RESEARCH METHODS AND THEORY DEVELOPMENT 81 (28) Introduction 82 (1) The Science of Criminology 83 (1) Theory Building 83 (2) The Role of Research 85 (10) Crime in the News: Geo-Profiling: Potent New Police Technique 86 (1) Problem Identification 87 (1) Research Designs 88 (3) Techniques of Data Collection 91 (3) Data Analysis 94 (1) Quantitative versus Qualitative Methods 95 (2) Values and Ethics in the Conduct of Research 97 (2) Social Policy and Criminological Research 99 (1) Theory versus Reality: The American Society of Criminology Task Force Reports 100 (1) Writing the Research Report 100 (3) Writing for Publication 102 (1) Summary 103 (1) Discussion Questions 103 (1) Web Quest! …”

Applied economics

Table des matières: “…757 (1) Conclusion 758 (1) Key points 759 (1) Notes 760 (1) References and further reading 760 (1) 29 Transition economies 761 (32) Synopsis 761 (1) Central and Eastern Europe versus the Commonwealth of Independent States 762 (1) The operation of the command economy 763 (2) The road from Marx to the market 765 (2) Macroeconomic reform 767 (9) The balance of payments 776 (2) Microeconomic reform 778 (1) Creating a dynamic private sector 778 (5) Market liberalization 783 (1) Financial sector reform 784 (1) Legal reforms 785 (3) Conclusions 788 (1) Key points 789 (1) Notes 790 (1) References and further reading 790 (3) 30 Economics of developing countries 793 (28) Synopsis 793 (1) Classification of economies 794 (7) Major features of LDCs 801 (2) Theories of economic growth 803 (4) Dual economy models 807 (1) Money and economic growth 808 (2) Foreign aid and economic growth 810 (2) Debt and development 812 (4) Role of the IMF and World Bank 816 (2) Key points 818 (1) References and further reading 819 (2) A guide to sources 821 (14) Notes on contributors 835 (4) Index 839…”