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Effective advertising : understanding when, how, and why advertising works 由 Tellis, Gerard J.

书本目录: “...Findings from market studies: when and how much advertising works. Market effects of advertising intensity Advertising's dynamic and content effects Part 3. ...”
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Institutions and democracy in Africa : how the rules of the game shape political developments

Ecoliterate : how educators are cultivating emotional, social, and ecological intelligence / 由 Goleman, Daniel

书本目录: “...Sidebar: The Resilience of Water6 From Restoration to ResilienceStudents and Teachers Restore a Watershed, Northern CaliforniaSidebar: The Rise of Dead ZonesSidebar: Freshwater BluesSidebar: The New Face of Water PollutionPART FOUR NOURISHING COMMUNITIES WITH FOOD7 Changing a Food System, One Seed at a TimeLa Semilla Food Center, Anthony, New MexicoSidebar: Test Your "Food IQ"Sidebar: How to Feed Nine Billion8 Forging the Food Justice PathTony Smith, Superintendent of Schools, Oakland, CaliforniaSidebar: The Rise of School Food ReformSidebar: Rethinking School LunchSidebar: The Curriculum ConnectionPROFESSIONAL DEVELOPMENT STRATEGIES9 Cultivating Ecoliterate Learning CommunitiesGuidelines for Engaging ColleaguesSidebar: Using Circles to Cultivate Deep ListeningSidebar: Transformation in the Classroom10 Reflection and PracticeConversation Prompts for Getting StartedSidebar: Going on a Virtual DiveSidebar: Professional Development Sample AgendasCONCLUSION: Hands-on HopeEndnotesSourcesIndexAbout the AuthorsAbout the Center for Ecoliteracy....”

Resource economics : an economic approach to natural resource and environmental policy / 由 Bergstrom, John C.

书本目录: “...ch. 18. the economics of water : how is water valued and allocated? Part VII. Environmental ethics, resource conservation and sustainability, and the future ch. 19. ...”

Principles of corporate finance

The future of law : facing the challenges of information technology 由 Susskind, Richard

Managing effectively : a multimedia approach / 由 Williams, Chuck

Entrepreneurship : the social science view /

书本目录: “...SMALL FIRMS, LARGE FIRMS, AND HOW A MANAGER CAN ALSO BE AN ENTREPRENEUR; PART III: ENTREPRENEURSHIP AND THE FIRM; PART IV: ENTREPRENEURSHIP IN A CHANGING WORLD...”
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Strategic management : concepts and cases 由 David, Fred R.

书本目录: “...Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis...”

Global environmental issues

Managerial economics 由 Hirschey Mark

Introductory psychology / 由 Malim Tony

书本目录: “...PART 1. AN INTRODUCTION TO PSYCHOLOGY Introduction Theoretical Approaches in Psychology Issues and Debates in Psychology Controversies in Psychological Research Controversial Applications of Psychological Research Ethics in Psychology Learning and Behaviour PART 2. ...”

Agents of change : studies on the policy environment for small enterprise in Africa /

The employer brand : bringing the best of brand management to people at work / 由 Barrow, Simon

书本目录: “...The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index...”
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Foundations of microeconomics 由 Bade Robin

书本目录: “...Part 1 IntroductionChapter 1 Getting StartedChapter 2 The U.S. and Global EconomiesChapter 3 The Economic ProblemChapter 4 Demand and SupplyPart 2 A Closer Look at MarketsChapter 5 Elasticities of Demand and SupplyChapter 6 Efficiency and Fairness of MarketsPart 3 How Governments Influence the EconomyChapter 7 Markets in ActionChapter 8 TaxesChapter 9 Global Markets in ActionChapter 10 ExternalitiesChapter 11 Public Goods and Common ResourcesPart 4 A Closer Look at Decision MakersChapter 12 Consumer Choice and DemandChapter 13 Production and CostPart 5 Prices, Profits, and Industry PerformanceChapter 14 Perfect CompetitionChapter 15 MonopolyChapter 16 Monopolistic CompetitionChapter 17 OligopolyPart 6 Incomes, Uncertainty, and InequalityChapter 18 Demand and Supply in Factor MarketsChapter 19 Uncertainty and InformationChapter 20 Inequality and Poverty...”

Tolley's sickness and maternity pay : a comprehensive guide to payroll practice and procedure 由 Tew, Paul

书本目录: “...Notification and Evidence Requirements; Who is Excluded from SSP Entitlement? How to Calculate Payments; Stopping SSP Payments; How to Recover Payments from the State; Correcting Mistakes and Keeping Records; Dealing with Disputes, Offences and Penalties; Special Employment Situations; Occupational Sick Pay; State Benefits; Part B - Maternity; Introduction to SMP; Statutory Maternity Pay (SMP); Who is Eligible? ...”

Sociology 由 Macionis, John J.

Economics for business 由 Begg, David K. H.

Strategic market management / 由 Aaker, David A.

Macroeconomics : principles, problems, and policies / 由 McConnell, Campbell R.

书本目录: “...Economy: Private and Public Sectors 6 The United States in the Global Economy PART 2 NATIONAL INCOME, EMPLOYMENT, AND FISCAL POLICY 7 Measuring Domestic Output, National Income, and the Price Level 8 Introduction to Economic Growth, Unemployment, and Inflation 9 Building the Aggregate Expenditures Model 10 Aggregate Expenditures: The Multiplier, Net Exports, and Government 11 Aggregate Demand and Aggregate Supply 12 Fiscal Policy PART 3 MONEY, BANKING, AND MONETARY POLICY 13 Money and Banking 14 How Banks and Thrifts Create Money 15 Monetary Policy PART 4 LONG-RUN PERSPECTIVES AND MACROECONOMIC DEBATES 16 Extending the Analysis of Aggregate Supply 17 Economic Growth and the New Economy 18 Deficits, Surpluses, and the Public Debt 19 Disputes over Macro Theory and Policy PART 5 INTERNATIONAL ECONOMICS AND THE WORLD ECONOMY 20 International Trade 21 Exchange Rates, Balance of Payments, and Trade Deficits 22 The Developing Economies Transitional Economies: Russia and China [Internet-Only chapter]...”