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Effective advertising : understanding when, how, and why advertising works
Published 2004Table of Contents: “…Findings from market studies: when and how much advertising works. Market effects of advertising intensity Advertising's dynamic and content effects Part 3. …”
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Corporate social responsibility /
Published 2019Table of Contents: “…Part 1 The meaning and origins of corporate social responsibility1: Introducing corporate social responsibility2: The origins of corporate social responsibility3: Sustainable development4: Corporate social responsibility in developing economies5: Globalization and corporate social responsibility Part 2 Managing and implementing corporate social responsibility6: How corporate social responsibility is managed7: Corporate social responsibility and governance8: Corporate social responsibility reporting9: Stakeholder management and engagement10: Socially responsible investment11: Corporate social responsibility in smaller enterprises Part 3 Impact, critics, and future of corporate social responsibility12: The impact of corporate social responsibility13: Criticisms of corporate social responsibility14: The future of corporate social responsibility…”
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Ecoliterate : how educators are cultivating emotional, social, and ecological intelligence /
Published 2012Table of Contents: “…Sidebar: The Resilience of Water6 From Restoration to ResilienceStudents and Teachers Restore a Watershed, Northern CaliforniaSidebar: The Rise of Dead ZonesSidebar: Freshwater BluesSidebar: The New Face of Water PollutionPART FOUR NOURISHING COMMUNITIES WITH FOOD7 Changing a Food System, One Seed at a TimeLa Semilla Food Center, Anthony, New MexicoSidebar: Test Your "Food IQ"Sidebar: How to Feed Nine Billion8 Forging the Food Justice PathTony Smith, Superintendent of Schools, Oakland, CaliforniaSidebar: The Rise of School Food ReformSidebar: Rethinking School LunchSidebar: The Curriculum ConnectionPROFESSIONAL DEVELOPMENT STRATEGIES9 Cultivating Ecoliterate Learning CommunitiesGuidelines for Engaging ColleaguesSidebar: Using Circles to Cultivate Deep ListeningSidebar: Transformation in the Classroom10 Reflection and PracticeConversation Prompts for Getting StartedSidebar: Going on a Virtual DiveSidebar: Professional Development Sample AgendasCONCLUSION: Hands-on HopeEndnotesSourcesIndexAbout the AuthorsAbout the Center for Ecoliteracy.…”
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The employer brand : bringing the best of brand management to people at work /
Published 2005Table of Contents: “…The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index…”
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Economic development /
Published 2012Table of Contents: “…Machine generated contents note: Preface; Part I. Principles and Concepts of Development: 1. …”
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Resource economics : an economic approach to natural resource and environmental policy /
Published 2010Table of Contents: “…ch. 18. the economics of water : how is water valued and allocated? Part VII. Environmental ethics, resource conservation and sustainability, and the future ch. 19. …”
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Entrepreneurship : the social science view /
Published 2000Table of Contents: “…SMALL FIRMS, LARGE FIRMS, AND HOW A MANAGER CAN ALSO BE AN ENTREPRENEUR; PART III: ENTREPRENEURSHIP AND THE FIRM; PART IV: ENTREPRENEURSHIP IN A CHANGING WORLD…”
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Strategic management : concepts and cases
Published 2009Table of Contents: “…Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis…”
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Introductory psychology /
Published 1998Table of Contents: “…PART 1. AN INTRODUCTION TO PSYCHOLOGY Introduction Theoretical Approaches in Psychology Issues and Debates in Psychology Controversies in Psychological Research Controversial Applications of Psychological Research Ethics in Psychology Learning and Behaviour PART 2. …”
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