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Effective advertising : understanding when, how, and why advertising works
Published 2004Table of Contents: “…Findings from market studies: when and how much advertising works. Market effects of advertising intensity Advertising's dynamic and content effects Part 3. …”
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Corporate social responsibility /
Published 2019Table of Contents: “…Part 1 The meaning and origins of corporate social responsibility1: Introducing corporate social responsibility2: The origins of corporate social responsibility3: Sustainable development4: Corporate social responsibility in developing economies5: Globalization and corporate social responsibility Part 2 Managing and implementing corporate social responsibility6: How corporate social responsibility is managed7: Corporate social responsibility and governance8: Corporate social responsibility reporting9: Stakeholder management and engagement10: Socially responsible investment11: Corporate social responsibility in smaller enterprises Part 3 Impact, critics, and future of corporate social responsibility12: The impact of corporate social responsibility13: Criticisms of corporate social responsibility14: The future of corporate social responsibility…”
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Ecoliterate : how educators are cultivating emotional, social, and ecological intelligence /
Published 2012Table of Contents: “…Sidebar: The Resilience of Water6 From Restoration to ResilienceStudents and Teachers Restore a Watershed, Northern CaliforniaSidebar: The Rise of Dead ZonesSidebar: Freshwater BluesSidebar: The New Face of Water PollutionPART FOUR NOURISHING COMMUNITIES WITH FOOD7 Changing a Food System, One Seed at a TimeLa Semilla Food Center, Anthony, New MexicoSidebar: Test Your "Food IQ"Sidebar: How to Feed Nine Billion8 Forging the Food Justice PathTony Smith, Superintendent of Schools, Oakland, CaliforniaSidebar: The Rise of School Food ReformSidebar: Rethinking School LunchSidebar: The Curriculum ConnectionPROFESSIONAL DEVELOPMENT STRATEGIES9 Cultivating Ecoliterate Learning CommunitiesGuidelines for Engaging ColleaguesSidebar: Using Circles to Cultivate Deep ListeningSidebar: Transformation in the Classroom10 Reflection and PracticeConversation Prompts for Getting StartedSidebar: Going on a Virtual DiveSidebar: Professional Development Sample AgendasCONCLUSION: Hands-on HopeEndnotesSourcesIndexAbout the AuthorsAbout the Center for Ecoliteracy.…”
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The employer brand : bringing the best of brand management to people at work /
Published 2005Table of Contents: “…The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index…”
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Economic development /
Published 2012Table of Contents: “…Machine generated contents note: Preface; Part I. Principles and Concepts of Development: 1. …”
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Resource economics : an economic approach to natural resource and environmental policy /
Published 2010Table of Contents: “…ch. 18. the economics of water : how is water valued and allocated? Part VII. Environmental ethics, resource conservation and sustainability, and the future ch. 19. …”
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