检索结果 - strategies vision

Crafting and executing strategy: The quest for competitive advantage concept and cases 由 Thompson, Arthur. A

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

书本目录: “...191 (2) Summary 193 (1) Exercises 193 (1) References 194 (2) Further reading 196 (1) Web links 196 (5) Part 2 STRATEGY AND APPLICATIONS E-business strategy 201 (65) Learning outcomes / Management Issues 201 (1) Links to other chapters 201 (1) Introduction 202 (1) E-business strategy 202 (10) The imperative for e-business strategy 204 (1) E-channel strategies 204 (3) Strategy process models for e-business 207 (5) Strategic analysis 212 (11) Resource and process analysis 212 (6) Competitive environment analysis 218 (1) Assessing competitive threats 219 (3) Competitor analysis 222 (1) Strategic objectives 223 (10) Defining vision and mission 223 (2) How can e-business create business value? ...”

Strategic management : concepts and cases 由 David, Fred R.

书本目录: “...Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis...”

The millennium development goals report 2015

Readings for diversity and social justice /

书本目录: “...Conceptual frameworks -- Racism -- Classism -- Religious oppression -- Sexism -- Heterosexism -- Transgender oppression -- Ableism -- Ageism and adultism -- Working for social justice: visions and strategies for change....”

Strategic market management / 由 Aaker, David A.

书本目录: “...Part III: ALTERNATIVE BUSEINSS STRATEGIES. Chapter 8: Creating Advantage: Synergy and Vision vs. ...”

Strategic marketing : a guide for developing sustainable competitive advantage / 由 Xavier, M. J.

书本目录: “...Preface 8 (11) Strategic Marketing: An Effective Tool for Business Planning The Concept of Strategy The Marketing Concept Business Strategy vs Marketing Strategy Strategic Marketing and Marketing Management Strategic Marketing Summary References 11 (37) Scanning the Environment for Scenario Building Major Factors Affecting the Marketing Environment The Global Environment The Domestic Environment Coping with the Turbulent Environment Summary References 48 (29) Researching Markets and the Consumer Base Applications of Marketing Research Marketing Research in India Definition of Terms Steps in the Research Process Summary Appendix 1: Forecasting Techniques Appendix 2: Secondary Data Sources References 77 (58) Identifying the Market Structure and Trends Broad Market Characteristics Market Segments Structural Market Changes Industry Structure Technology Assessment Product Life-cycle Cost Dynamics---The Experience Curve Summary References 135 (28) Understanding the Requirements of Consumers Different Approaches to Study Consumer Behavior A Model of Consumer Behavior Grouping of Consumers Diffusion of Innovation The Consumer Decision-making Process Brand Loyalty Industrial Buying Behavior Checklist for Customer Analysis Internal Customers Summary Appendix: Internal Marketing References 163 (40) Assessing the Capabilities of Competitors Lessons from the Battle of Cannae Different Models of Competition Global Competition Competing through Information Technology Competitive Intelligence Competitive Strategies Summary References 203 (26) Mapping the Competency Profile of the Company Vision Mission Corporate Culture Beliefs Attitudes Core Competence Core Capabilities and Key Resources Strategic Intent Studies of Excellence Corporate Renewal and Revitalization The Learning Organization Summary References 229 (25) Analyzing the Marketing Mix Product Pricing Promotion Distribution Integrated Marketing Mix Analysis Summary References 254 (60) Formulating Strategies for Sustainable Competitive Advantage Strategic Marketing The Three Cs Framework Generic Strategies Growth Strategies Survival Strategies Strategies to Lift Sagging Sales Shotgun Strategy vs Rifle Strategy Strategic Alliances Strategies for Domestic Players Strategies for Global Players Sustainable Competitive Advantage Summary References 314 (36) Brand / Company Index 350 (4) Subject Index 354 (6) About the Author 360...”
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International marketing / 由 Cateora, Philip R.

书本目录: “...Part I An Overview The Scope and Challenge of International Marketing The Dynamic Environment of International Trade Part II The Cultural Environment of Global Markets History and Geography: The Foundations of Culture Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems The Political Environment: A Critical Concern The International Legal Environment: Playing by the Rules Part III Assessing Global Market Opportunities Developing a Global Vision through Market Research Emerging Markets Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Consumers for Businesses I nternational Marketing Channels Exporting and Logistics: Special Issues for Business Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Pricing for International Markets Part V Implementing Global Marketing Strategies Negotiating with International Customers, Partners, and Regulators Part VI Supplementary Material The Country Notebook Cases...”
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Marketing today's academic library : a bold new approach to communicating with students / 由 Mathews, Brian

Preservation of library, archival and digital documents : problems and perspectives : festschrift in honour of Dr (Mrs) Dorothy Isaac and Prof. S.S. Janardana Rao

书本目录: “...Singh Keeping History Alive 17 (2) Purva Graver Vision of India Through our Archival Heritage 19 (25) T. ...”

Public health ethics : theory, policy, and practice /

书本目录: “...Beauchamp (Hastings Center Report 15[6]: December 1985, 28-36) -- The future of the public's health: vision, values, and strategies / Lawrence O. Gostin, Jo Ivey Boufford, and Rose Marie Martinez (Health Affairs 23[4]: July/August 2004, 96-107) -- Rethinking the meaning of public health / Mark A. ...”
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Public relations : principles and practices / 由 Sachdeva, Iqbal S.

书本目录: “...210 (3) Customer Relations Programme 213 (5) Maintaining Good Customer Relations 218 (1) The Communication Media 218 (8) Dealer Relations 226 (24) Dealer's Vital Role 226 (1) Dealer Relations 227 (1) Love--hate Relationship 228 (2) Company's Views on Dealers 230 (3) Dealer's Views of a Company 233 (2) Objectives of Dealer Relations 235 (1) Good Dealer Relations 235 (5) Manufacturer's Support to Dealers 240 (2) Communicating to the Dealers 242 (1) Communication Media 243 (7) Vendor Relations 250 (18) Vendor Relations 250 (3) Vendors' Expectations 253 (2) Buyer Company Expectations 255 (3) Vendor Relations Objectives 258 (1) Public Relations for Vendors 259 (1) Public Relations Role 260 (5) Case Study: Asahi India Safety Glass Limited 265 (3) Employee Public Relations 268 (25) Employee Public Relations 268 (3) Employee Expectations 271 (4) Challenges of Employee Communication 275 (6) Characteristics of Good Employee Communication 281 (1) Communication Media 282 (5) Managements Must Listen 287 (4) Case Study: Communication in Stress 291 (2) Investor Relations 293 (19) Introducing Investor Relations 293 (1) Public Relations Role and Responsibility 294 (7) Investor Publics 301 (1) Investor Relations Objectives 301 (1) Communications for Investors---PR Tools 302 (8) Case Study: DLF Investor Relations Strategies 310 (2) Media Relations 312 (21) Public Relations and Media 312 (3) Media Relations---a Balancing Act 315 (1) Networking for Good Media Relations 316 (2) Public Relations Assistance to Media 318 (2) Media Relations Norms 320 (5) Holding a Press Conference 325 (4) Measurement of Success 329 (4) Corporate Social Responsibility and Community Relations 333 (23) Corporate Social Responsibility and Community Relations 333 (2) CSR---the Indian Tradition 335 (1) Private Sector Initiatives 336 (4) CII Initiatives 340 (2) Community Expectations 342 (2) Objectives of Community Relations 344 (1) Community Networking 345 (1) Communicating to the Community 346 (1) The Communication Media 347 (4) Case Study: Social Mission and Business Vision 351 (5) Corporate Image 356 (16) Corporate Image Defined 356 (2) Corporate Image---the Indian Scenario 358 (1) Stock Market and the Image 358 (2) The Image Makers 360 (6) Public Relations Role 366 (1) Image Management Process 367 (3) Case Study: LG Electronics---a Success Story 370 (2) Corporate Identity Management 372 (22) Corporate Identity Defined 372 (1) Corporate Identity---a Vital Element 373 (2) Corporate Identity Mix 375 (5) Developing a Corporate Identity 380 (6) Identity and Image Relationship 386 (1) Corporate Identity---Legal Aspects 386 (3) Corporate Identity Changes---When and Why? ...”

The science of psychology : an appreciative view / 由 King, Laura A.

书本目录: “...Forgetting Encoding failure Retrieval failure Study tips for the science of memory Encoding, rehearsal, and retrieval of course material Mnemonic strategies Memory and health and wellness Autobiographical memory Memory and aging Memory and everyday life. 9. ...”