检索结果 - strategies public ((((management 2016) OR (management 2))) OR (management 163))

Marketing management and strategy 由 Doyle,Peter

书本目录: “...191 (4) Strategic opportunities for fast innovators 195 (2) Barriers to innovation 197 (2) Organizing for innovation 199 (4) New product development process 203 (9) Customer adoption process 212 (4) Summary 216 (1) Questions 216 (1) Notes 216 (2) Pricing policy: delivering value 218 (21) Assessing price competitiveness 220 (2) Establishing initial prices 222 (9) Initiating price changes 231 (3) Controlling reseller mark-ups 234 (3) Summary 237 (1) Questions 238 (1) Notes 238 (1) Communications strategy 239 (39) Introduction 239 (2) Communications and buyer behaviour 241 (11) Advertising planning 252 (13) Direct response marketing 265 (2) Interactive marketing 267 (2) Sales promotion 269 (3) Public relations 272 (2) Determining the communications mix 274 (2) Summary 276 (1) Questions 276 (1) Notes 277 (1) Managing personal selling 278 (33) Salesforce objectives 279 (2) Salesforce strategy 281 (4) Structure and size 285 (5) Allocation of resources 290 (2) Sales management 292 (6) The selling process 298 (5) Negotiations 303 (4) Managing account relationships 307 (2) Summary 309 (1) Questions 309 (1) Notes 309 (2) Managing marketing channels 311 (27) The role of channels 312 (3) Designing distribution channels 315 (5) Managing distribution channels 320 (4) Channel evolution 324 (4) Organizing distribution 328 (9) Summary 337 (1) Questions 337 (1) Notes 337 (1) Marketing in service businesses 338 (32) Nature of services 339 (3) Service characteristics 342 (4) Service tasks 346 (6) Services marketing strategy 352 (16) Summary 368 (1) Questions 368 (1) Notes 369 (1) Turnaround management 370 (31) Short-versus long-term improvements 371 (2) Types of industry change 373 (3) Some financial concepts 376 (4) Consolidation phase 380 (9) Transformation programme 389 (10) Summary 399 (1) Questions 400 (1) Notes 400 (1) Marketing in the twenty-first century 401 (20) Marketing: a recapitulation 401 (4) Changing marketing environment 405 (3) Changing marketing strategies 408 (4) Changing organizations for marketing 412 (3) Towards a partnership mentality 415 (2) Implementing marketing 417 (2) Summary 419 (1) Questions 420 (1) Notes 420 (1) Further reading 421 (8) Index of authors and firms 429 (5) Index of subjects 434...”

Leading and Managing in the Social Sector : Strategies for Advancing Human Dignity and Social Justice /

The enabling state and the role of the public service in wealth creation : problems and strategies for development in Africa : report of the 26th Roundtable Conference of the Afric...

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Exploring public relations 由 Tench, Ralph

书本目录: “...322 (2) Segmenting internal publics 324 (2) Organisations: culture, leadership and stragegic change 326 (4) Line manager role: listening andinterpretin 330 (1) Communication channels 331 (2) Ethical Communication 333 (2) Summary 335 (1) Bibliography 336 (2) Managing community involvement programmes 338 (26) Martin Langford Introduction 339 (1) Corporate community involvement (CCI) programmes 339 (3) Employees and community programmes 342 (3) Cause-related marketing (CRM) 345 (6) Developing community programmes 351 (6) Evaluating community programmes 357 (5) Summary 362 (1) Bibliography 362 (1) Websites 363 (1) Issues management 364 (21) Paul Gillions Introudction 365 (1) Issues management: defining the field 365 (2) Context of issues management 367 (3) Action plaaning: a framework for managing issues 370 (13) Summary 383 (1) Bibliography 383 (1) Websites 384 (1) Crisis public relations management 385 (24) Martin Langford Intrdouction 386 (1) Crisis public relations management: the context 386 (1) Crisis public relations management vs operationaleffectiveness 386 (3) Where do crises come from? ...”

Fundamentals of human resource management : emerging experiences from Africa / 由 Itika, Josephat Stephen

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Fundamentals of human resource management : emerging experiences from Africa / 由 Itika, Josephat Stephen

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Managing change : a strategic approach to organisational dynamics 由 Bernard Burnes

书本目录: “...Acknowledgements xi Introduction 1 (10) Part One The rise and fall of the rational organisation From trial and error to the science of management 11 (42) The rise of organisation theory 11 (42) Learning objectives 11 (1) Introduction 12 (2) The rise of commerce and the birth of the factory 14 (19) Organisation theory: the Classical approach 33 (14) Conclusions 47 (4) Test your learning 51 (1) Suggested further reading 52 (1) Developments in organisation theory 53 (30) From certainty to contingency 53 (30) Learning objectives 53 (1) Introduction 54 (1) The Human Relations approach 55 (15) The Contingency Theory approach 70 (10) Conclusions 80 (2) Test your learning 82 (1) Suggested further reading 82 (1) In search of new paradigms 83 (58) Learning objectives 83 (1) Introduction 84 (4) The Culture--Excellence approach 88 (27) The Japanese approach to management 115 (11) Organisational learning 126 (9) Conclusions 135 (4) Test your learning 139 (1) Suggested further reading 140 (1) Critical perspectives on organisation theory 141 (25) Postmodernism, realism and complexity 141 (25) Learning objectives 141 (1) Introduction 142 (2) The postmodern perspective 144 (10) The realist perspective 154 (3) The complexity perspective 157 (6) Conclusions 163 (1) Test your learning 164 (1) Suggested further reading 165 (1) Culture, power, politics and choice 166 (37) Learning objectives 166 (1) Introduction 167 (2) The cultural perspective 169 (14) The power--politics perspective 183 (10) Managing and changing organisations: bringing back choice 193 (4) Conclusions 197 (2) Test your learning 199 (1) Suggested further reading 199 (4) Part Two Strategy development and change management: past, present and future Approaches to strategy 203 (29) Managerial choice and constraints 203 (29) Learning objectives 203 (2) Introduction 205 (2) Understanding strategy: origins, definitions and approaches 207 (13) Understanding strategy: choices and constraints 220 (8) Conclusions 228 (2) Test your learning 230 (1) Suggested further reading 231 (1) Applying strategy 232 (27) Models, levels and tools 232 (27) Learning objectives 232 (1) Introduction 233 (1) Types of strategies 234 (4) Levels of strategy 238 (8) Strategic planning tools 246 (10) Conclusions 256 (1) Test your learning 257 (1) Suggested further reading 258 (1) Approaches to change management 259 (28) Learning objectives 259 (1) Introduction 260 (1) Theoretical foundations 261 (6) The Planned approach to organisational change 267 (14) The frequency and magnitude of organisational change 281 (3) Conclusions 284 (1) Test your learning 285 (1) Suggested further reading 286 (1) Developments in change management 287 (31) The Emergent approach and beyond 287 (31) Learning objectives 287 (1) Introduction 288 (1) The case against the Planned approach to organisational change 289 (2) The Emergent approach to change 291 (21) Emergent change: summary and criticisms 312 (4) Conclusions 316 (1) Test your learning 317 (1) Suggested further reading 317 (1) A framework for change 318 (17) Approaches and choices 318 (17) Learning objectives 318 (2) Introduction 320 (1) Varieties of change 321 (4) A framework for change 325 (3) A framework for choice 328 (1) Conclusions 329 (3) Test your learning 332 (1) Suggested further reading 332 (3) Part Three Case studies in strategy development and change management Case studies in strategic change 335 (30) Learning objectives 335 (1) Introduction 335 (2) Case Study 1: The Internet and the P2P Revolution in the music industry 337 (6) Case Study 2: The rise and fall of Marconi 343 (4) Case Study 3: Oticon - the disorganised organisation 347 (8) Case Study 4: Privatisation and the European Union: the case of the Public Power Corporation of Greece 355 (7) Conclusions 362 (2) Test your learning 364 (1) Case studies in changing internal relationships and attitudes 365 (33) Learning objectives 365 (1) Introduction 365 (3) Case Study 5: Volvo's approach to Job Design 368 (9) Case Study 6: XYZ Construction 377 (6) Case Study 7: GK Printers Limited - changing systems and attitudes 383 (13) Conclusions 396 (1) Test your learning 397 (1) Case studies in changing external relationships 398 (29) Learning objectives 398 (1) Introduction 398 (3) Case Study 8: Rover-TRW - operational integration 401 (6) Case Study 9: Speedy Stationers Ltd and UTL (Turbines) Ltd - supplier-driven change 407 (7) Case Study 10: PoliceCo - outsourcing in the public sector 414 (6) Conclusions 420 (3) Test your learning 423 (4) Part Four Managing choice Managing change 427 (25) Lessons from theory and practice 427 (25) Learning objectives 427 (1) Introduction 427 (2) Lessons from theory and practice 429 (15) Employee involvement and organisational transformation 444 (3) Conclusions: merging theory and practice 447 (3) Test your learning 450 (2) Organisational change and managerial choice 452 (34) Learning objectives 452 (1) Introduction 452 (3) The Choice Management-Change Management model 455 (29) Conclusions 484 (1) Test your learning 485 (1) Management - roles and responsibilities 486 (51) Learning objectives 486 (1) Introduction 487 (2) Globalisation and the challenge of change 489 (9) The manager's role 498 (5) Management and leadership 503 (11) Management and leadership in action 514 (5) Managerial development 519 (8) Management, leadership and change 527 (3) Summary and conclusions 530 (4) Test your learning 534 (1) Suggested further reading 535 (2) Bibliography 537 (58) Glossary 595 (12) Index 607...”

Manager's guide to marketing, advertising, and publicity / 由 Callen, Barry

书本目录: “...Mother Teresa; Put It All Together in an Emotional Positioning Statement; Manager's Checklist for Chapter 6; 7. PitchPerfect™ Message Strategy for More Powerful Persuasion; The Purpose of Message Strategy; What Is PitchPerfect™ Message Strategy?...”

Purchasing & supply chain management : analysis, strategy, planning and practice 由 Weele, Arjan. J. van

书本目录: “...Outsourcing and risk management - 9. Purchasing and business strategy - 10. ...”

Records management handbook 由 Penn, Ira A

Public relations : principles and practices / 由 Sachdeva, Iqbal S.

书本目录: “...Preface v PART I: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals 3 (16) The Inter-dependent World 3 (1) Definitions of Public Relations 4 (1) Public Relations Practice 5 (4) Strengths of a Public Relations Professional 9 (3) Duties and Responsibilities of a Public Relations Manager 12 (7) Emergence of Public Relations 19 (15) Ancient Times 19 (2) 20th Century 21 (1) Famous Personalities 21 (3) The First World War 24 (1) Corporate Interest in Public Relations 24 (1) Early Public Relations Managers and Agencies 25 (1) The Second World War 26 (1) Modern Times 26 (1) Public Relations---Changing Role 27 (7) Public Relations in India 34 (25) Public Relations---a Historical Perspective 34 (4) Pre-independence Era 38 (3) Post Independence Era 41 (1) Emergence of Professionalism 41 (2) Opening of Indian Economy 43 (1) Liberalization and Corporate Interest 43 (1) Towards Professional Recognition 43 (2) Media Scene 45 (3) Crisis Management Needs 48 (1) PR Agencies---Growth and Challenges 48 (2) Public Relations Education in India 50 (1) Towards Professional Maturity 51 (3) Case Study: Ratan's Revolution 54 (5) PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment 59 (28) Public Relations---Increasing Recognition 59 (1) Public Relations Window 60 (2) Scan the Environment 62 (1) Target Publics 63 (1) Expectations of Publics 64 (4) Socio-economic Situation 68 (5) Political Environment 73 (1) Right to Information 73 (1) Society, Religions, and Culture 74 (2) Changing Psychographics 76 (1) Situational Analysis---Formal and Informal Research 77 (10) PR Plan Phase II: Develop A Communication Plan 87 (21) Communication---a Vital Link 87 (2) Create a Communication Plan 89 (8) Communication Media Strategies 97 (3) Communication Message Strategies 100 (1) Message Transmission Strategies 101 (4) Budgeting and Approvals 105 (3) PR Plan Phase III: Implementation of Communication Plan 108 (14) Implementation of PR Plan---a Tough Task 108 (1) Resistance to Change 109 (2) Message Management 111 (1) Mass Communication 112 (4) Follow the Activity Calendar 116 (1) Constant Monitoring and Mid Course Corrections 117 (5) PR Plan Phase IV: Evaluation of Impact 122 (17) Organization's Concern---Impact of PR Plan 122 (1) Evaluation Research Process 123 (1) Communication Effect Research 124 (3) Public Relations Audit 127 (4) Interpreting the Impact 131 (8) PART III: SKILLS Communication and Public Relations 139 (20) Communication and Public Relations 139 (1) The Communication Process 140 (2) Barriers in Communication 142 (2) Effective Communication Characteristics 144 (15) Negotiating Skills and Public Relations 159 (18) Negotiations and Public Relations 159 (1) Negotiations and Conflict 160 (1) Negotiation Process 161 (11) Case Study: Microsoft--Yahoo Marriage 172 (5) PART IV: APPLICATIONS Marketing PR and Integrated Marketing Communications 177 (25) Public Relations Support to Marketing 177 (8) Integrated Marketing Communications 185 (13) IMC in a Concert 198 (4) Customer Relations 202 (24) India---Customers Galore 202 (1) The Middle Class Mindset 203 (1) The New Shopping Patterns 204 (1) Total Customer Satisfaction 205 (1) Public Relations and Customer Satisfaction 206 (1) The Consumer Movement 207 (3) Who is a Customer? ...”

A preface to marketing management / 由 Peter, J. Paul

书本目录: “...4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242...”

Marketing in the new public sector 由 Titman Lionel G.

书本目录: “...1. Marketing in management and strategy - 2. Marketing services and the public sector - 3. ...”

African development and public policy /

书本目录: “...Norval 7. Natural Resources Management Policy in Africa: Implementation Challenges for Public Managers / Derick W. ...”
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Nonprofit organizations : theory, management, policy / 由 Anheier, Helmut K.

书本目录: “...Studying Nonprofit Organizations 2. Historical Background 3. Concepts Part II: Dimensions 4. ...”

Advertising management / 由 Jethwaney, Jaishri N.

书本目录: “...Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society....”
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