Результаты поиска - special sets

Reappraisal and deaccessioning in archives and special collections /

Guidelines for legislative libraries / по Cuninghame, Keith

Classroom assessment : principles and practice for effective standards-based instruction по McMillan, James H.

Оглавление: “...The role of assessment in teaching Learning targets and standards High-quality classroom assessment Assessment before instructions : learning about your students Formative assessment : assessing and promoting student progress during instruction Objectively scored assessments of knowledge and simple understanding : completion, short-answer, and selected-response items Selected-response, short-answer, and essay items : assessing deep understanding and reasoning Performance assessments : assessing deep understanding, reasoning, and skills Portfolios : assessing understanding, reasoning, skills, and products Assessing affective traits and dispositions Assessing students with special needs in inclusive settings Grading and reporting student performance Administering and interpreting standardized and state standards-based tests...”

Practical healthcare epidemiology /

Оглавление: “...Antimicrobial stewardship Sharon Tsay and Keith Hamilton; Part V. Special Settings: 20. Infection prevention in resource-limited settings Jennifer Han and Nimalie Stone; 21. ...”

Practical healthcare epidemiology /

Оглавление: “...Antimicrobial stewardship Sharon Tsay and Keith Hamilton; Part V. Special Settings: 20. Infection prevention in resource-limited settings Jennifer Han and Nimalie Stone; 21. ...”

Business mathematics and statistics / по Francis A.

Оглавление: “...Composite Index Numbers 20. Special Published Indices Part 6. Compounding, discounting and annuities 21. ...”

Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business по CHEEK, P. (Author)

Time management handbook for librarians / по Cochran, J. Wesley

Cheshire and Burn's modern law of real property / по Burn, E. H.

Advanced engineering mathematics по Kreyszig, Erwin

Оглавление: “...Assignment Problems 996 APPENDIX 1 References A1 APPENDIX 2 Answers to Selected Problems A4 APPENDIX 3 Auxiliary Material A51 A3.1 Formulas for Special Functions A51 A3.2 Partial Derivatives A57 A3.3 Sequences and Series A60 A3.4 Grad, Div, Curl, 2 in Curvilinear Coordinates A62 APPENDIX 4 Additional Proofs A65 APPENDIX 5 Tables A85 INDEX I1 PHOTO CREDITS P1 NEW TO THIS EDITION Revised Problem Sets: This edition includes an extensive revision of the problem sets, making them even more effective, useful, and up-to-date. ...”
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Newspapers collection management : printed and digital challenges : proceedings of the International Newspaper Conference, Santiago de Chile, April 3-5, 2007 /

Оглавление: “...Newspaper digitization in France: developments and strategies La digitalizacion de periodicos en Francia: avances y estrategias The collections of the National Newspaper Library of Guatemala and efforts for their preservation and digitization Las colecciones de la Hemeroteca Nacional de Guatemala y esfuerzos para su preservacion y digitalizacion Diarios peruanos, joyas hemerograficas Los tres desafios humanos a los proyectos de la digitalizacion de los periodicos Bibliographic control of newspaper collections Control bibliografico de colecciones de diarios Utility and use of newspaper bibliographies when working out and setting up of reproduction projects Utilidad y uso de bibliografias de periodicos al trabajar en la creacion de proyectos de reproduccion Newspapers in school libraries' learning resource centres Los diarios en las bibliotecas escolares CRA. ...”

LINUX : the textbook / по Sarwar, Syed Mansoor

Оглавление: “...44 (1) Various Ways to Change Your Shell 45 (3) Shell Start-up Files and Environment Variables 48 (1) Some Useful General-Purpose Commands 49 (7) Creating and Displaying Directories 49 (2) Displaying Files 51 (1) Printing Files 51 (1) Displaying a Calendar 51 (1) One-Way Real-Time Messaging 52 (1) Notification of and Permission for Electronic Communication 52 (1) Creating Pseudonyms for Commands 53 (3) Displaying System Up Time 56 (1) Shell Metacharacters 56 (5) Summary 58 (1) Problems 59 (2) Editing Text Files 61 (46) Introduction 62 (1) How to Do Short and Simple Edits by Using the pico Editor 63 (6) Creating the Text of an E-mail Message with the pico Text Editor 63 (1) How to Start, Save a File, and Exit 64 (2) General Keystroke Commands and Cursor Movement 66 (2) Cutting, Pasting, and Searching 68 (1) Obtaining More Control Using the vi Editor 69 (15) Shell Script File 70 (2) How to Start, Save a File, and Exit 72 (1) The Format of a vi Command and the Modes of Operation 73 (5) Cursor Movement and Editing Commands 78 (2) Yank and Put (Copy and Paste) and Substitute (Search and Replace) 80 (3) Setting the vi Environment 83 (1) Executing Shell Commands from Within vi 84 (1) Getting Maximum Control by Using the emacs Editor 84 (11) DOS Aliases 84 (2) How to Start, Save a File, and Exit 86 (1) Cursor Movement and Editing Commands 87 (1) Keyboard Macros 88 (3) Cut or Copy and Paste and Search and Replace 91 (4) How to do Graphical Editing by Using XEmacs 95 (5) Editing Data Files with XEmacs 95 (2) XEmacs Menus and Buttons 97 (1) How to Start, Save a File, and Exit 98 (2) Command Line Editing 100 (7) Summary 104 (1) Problems 104 (3) Electronic Mail 107 (52) Introduction 108 (3) How to Use the LINUX mail Command Effectively 111 (9) Sending and Reading E-mail with the LINUX mail Command 111 (1) Sending E-mail with the mail Command 112 (3) Reading E-mail with mail 115 (2) Saving Messages in Folders 117 (1) Replying to and Forwarding Messages and Including Attachments 118 (1) mail Aliases 119 (1) elm---A Full-Screen Display E-mail System 120 (11) Sending a Message in elm 121 (1) Sending E-mail with elm 121 (1) Reading E-mail in elm 121 (5) Forwarding and Replying to an E-mail message in elm 126 (3) Saving Messages in Folders 129 (1) elm Aliases 129 (2) pine---Another Full-Screen Display E-mail System Sending an E-mail Message by Using pine with an Attachment Created in vi 131 (3) Sending E-mail with pine 134 (2) Reading E-mail with pine 136 (1) Disposing of E-mail in Folders in pine 137 (2) Using the pine Address Book 139 (4) A Summary of pine Commands 143 (1) Graphical E-mail with Kmail 144 (15) Starting Out with Kmail 145 (2) Reading E-mail in Kmail 147 (3) Sending E-mail in Kmail 150 (2) Simple Filtering of E-mail into Folders 152 (2) Summary 154 (1) Problems 155 (4) Files and File System Structure 159 (38) Introduction 159 (1) The LINUX File Concept 160 (1) Types of Files 160 (3) Simple/Ordinary File 160 (1) Directory 161 (1) Link File 162 (1) Special File (Device) 162 (1) Named Pipe (FIFO) 163 (1) File System Structure 163 (7) File System Organization 163 (1) Home and Present Working Directories 164 (1) Pathnames: Absolute and Relative 164 (1) Some Standard Directories and Files 165 (5) Navigating the File Structure 170 (18) Determining the Absolute Pathname for Your Home Directory 171 (1) Browsing the File System 172 (4) Creating Files 176 (1) Creating and Removing Directories 176 (2) Manipulating the Directory Stack 178 (5) Determining File Attributes 183 (4) Determining the Type of a File's Contents 187 (1) File Representation and Storage in LINUX 188 (3) Standard Files and File Descriptors 191 (1) End of File (eof) Marker 192 (5) Summary 193 (1) Problems 194 (3) File Security 197 (22) Introduction 198 (1) Password-Based Protection 198 (1) Encryption-Based Protection 198 (2) Protection-Based on Access Permission 200 (1) Types of Users 200 (1) Types of File Operations/Access Permissions 200 (1) Determining and Changing File Access Privileges 201 (10) Determining File Access Privileges 202 (2) Changing File Access Privilages 204 (5) Default File Access Privileges 209 (2) Special Access Bits 211 (5) The Set-User-ID (SUID) Bit 211 (2) The Set-Group-ID (SGID) Bit 213 (1) The Sticky Bit 214 (2) File Permissions and Types 216 (3) Summary 216 (1) Problems 217 (2) Basic File Processing 219 (40) Introduction 220 (1) Viewing Contents of Text Files 220 (11) Viewing Complete Files 220 (3) Viewing Files One Page at a Time 223 (4) Viewing the Head or Tail of a File 227 (4) Copying, Moving, and Removing Files 231 (9) Copying Files 231 (3) Moving Files 234 (2) Removing/Deleting Files 236 (2) Determining File Size 238 (2) Appending to Files 240 (2) Combining Files 242 (2) Comparing Files 244 (5) Removing Repeated Lines 249 (2) Printing Files and Controlling Print Jobs 251 (8) LINUX Mechanism for Printing Files 251 (1) Printing Files 252 (2) Finding the Status of a Print Request 254 (1) Canceling Print Jobs 254 (2) Summary 256 (1) Problems 257 (2) Advanced File Processing 259 (42) Introduction 260 (1) Regular Expressions 260 (2) Compressing Files 262 (6) The gzip Command 263 (1) The gunzip Command 264 (1) The gzexe Command 265 (1) The zcat Command 266 (1) The zforce Command 267 (1) Sorting Files 268 (3) Searching for Commands and Files 271 (4) The find Command 272 (2) The where is Command 274 (1) The which Command 275 (1) Searching Files 275 (6) Cutting and Pasting 281 (5) Encoding and Decoding 286 (2) Command History 288 (13) Summary 297 (1) Problems 298 (3) File Sharing 301 (24) Introduction 302 (1) Duplicate Shared Files 302 (1) Common Login for Members of a Team 302 (1) Setting Appropriate Access Permissions on Shared Files 303 (1) Common Group for Members of a Team 303 (1) File Sharing via Links 303 (18) Hard Links 304 (8) Drawbacks of Hard Links 312 (2) Soft/Symbolic Links 314 (5) Types of Symbolic Links 319 (1) Pros and Cons of Symbolic Links 319 (2) Searching for Symbolic Links 321 (4) Summary 322 (1) Problems 323 (2) Redirection and Piping 325 (30) Introduction 326 (1) Standard Files 326 (1) Input Redirection 326 (2) Output Redirection 328 (2) Combining Input and Output Redirection 330 (1) I/O Redirection with File Descriptors 331 (1) Redirecting Standard Error 332 (1) Redirecting stdout and stderr in One Command 333 (2) Redirecting stdin, stdout, and stderr in One Command 335 (2) Redirecting Without Overwriting File Contents (Appending) 337 (2) LINUX pipes 339 (4) Redirection and Piping Combined 343 (2) Error Redirection in the TC Shell 345 (4) Recap of I/O and Error Redirection 349 (6) Summary 351 (1) Problems 352 (3) Processes 355 (46) Introduction 356 (1) Running Multiple Processes Simultaneously 356 (1) LINUX Process States 357 (1) Execution of Shell Commands 357 (5) Process Attributes 362 (11) Process and Job Control 373 (20) Foreground and Background Processes and Related Commands 373 (8) LINUX Daemons 381 (1) Sequential and Parallel Execution of Commands 382 (5) Abnormal Termination of Commands and Processes 387 (5) Conditional Command Execution 392 (1) Process Hierarchy in LINUX 393 (8) Summary 397 (1) Problems 398 (3) Networks and Internetworking 401 (48) Introduction 402 (1) Computer Networks and Internetworks 402 (1) The Reasons for Computer Networks and Internetworks 403 (1) Network Models 404 (2) The TCP/IP Protocol Suite 406 (8) TCP and UDP 406 (1) Routing of Application Data---The Internet Protocol (IP) 407 (2) Ipv4 Addresses in Dotted Decimal Notation 409 (1) Symbolic Names 410 (2) Translating Names to IP Addresses---The Domain Name System 412 (2) Internet Services and Protocols 414 (1) The Client-Server Software Model 415 (1) Application Software 416 (33) Displaying the Host Name 416 (1) Displaying List of Users Using Hosts on a Network 417 (2) Displaying the Status of Hosts on a Network 419 (1) Testing a Network Connection 420 (2) Displaying Information About Users 422 (3) Remote Login 425 (8) Remote Command Execution 433 (3) File Transfer 436 (3) Remote Copy 439 (3) Interactive Chat 442 (1) Tracing the Route from One Site to Another Site 443 (2) Summary 445 (1) Problems 445 (4) Introductory Bash Programming 449 (54) Introduction 450 (1) Running a Bash Script 450 (1) Shell Variables and Related Commands 451 (21) Controlling the Prompt 457 (1) Variable Declaration 457 (3) Reading and Writing Shell Variables 460 (4) Command Substitution 464 (1) Exporting Environment 465 (3) Resetting Variables 468 (1) Creating Read-Only User Defined Variables 469 (1) Reading from Standard Input 470 (2) Passing Arguments to Shell Scripts 472 (5) Comments and Program Headers 477 (1) Program Control Flow Commands 478 (25) The if-then-elif-else-fi Statement 478 (10) The for Statement 488 (2) The while Statement 490 (3) The until Statement 493 (1) The break and continue Commands 494 (1) The case Statement 495 (5) Summary 500 (1) Problems 501 (2) Advanced Bash Programming 503 (44) Introduction 504 (1) Numeric Data Processing 504 (10) Array Processing 514 (5) The Here Document 519 (4) Interrupt (Signal) Processing 523 (4) The exec Command and File I/O 527 (11) Execution of a Command without Creating a New Process 528 (2) File I/O via the exec Command 530 (8) Functions In Bash 538 (9) The Reasons for Functions 538 (1) Function Definition 539 (1) Function Invocation/Call 539 (1) Examples of Functions 539 (3) Debugging Shell Programs 542 (2) Summary 544 (1) Problems 545 (2) Introductory TC Shell Programming 547 (42) Introduction 548 (1) Running a TC Shell Script 548 (1) Shell Variables and Related Commands 549 (14) Reading and Writing Shell Variables 553 (2) Command Substitution 555 (1) Exporting Environment 556 (3) Resetting Variables 559 (1) Creating Read-Only User-Defined Variables 560 (1) Reading from Standard Input 561 (2) Passing Arguments to Shell Scripts 563 (4) Comments and Program Headers 567 (1) Program Control Commands 568 (21) The if-then-else-endif Statement 568 (9) The foreach Statement 577 (2) The while Statement 579 (2) The break, continue and goto Commands 581 (1) The switch Statement 582 (4) Summary 586 (1) Problems 586 (3) Advanced TC Shell Programming 589 (20) Introduction 590 (1) Numeric Data Processing 590 (2) Array Processing 592 (6) The Here Document 598 (2) Interrupt (Signal) Processing 600 (5) Debugging Shell Programs 605 (4) Summary 606 (1) Problems 607 (2) File System Backup 609 (16) Introduction 610 (1) Archiving and Restoring Files Via tar 610 (12) Archiving Files 611 (5) Restoring Archived Files 616 (4) Copying Directory Hierarchies 620 (2) Software Distributions in the tar Format 622 (3) Summary 623 (1) Problems 623 (2) LINUX Tools for Software Development 625 (98) Introduction 626 (1) Computer Programming Languages 626 (2) The Compilation Process 628 (1) The Software Engineering Life Cycle 628 (2) Program Generation Tools 630 (67) Generating C Source Files 631 (1) Indenting C Source Code 631 (3) Compiling C Programs 634 (5) Handling Module-Based C Software 639 (13) Creating, Modifying, and Extracting from Libraries/Archives 652 (8) Version Control 660 (37) Static Analysis Tools 697 (7) Profiling C Source Code 698 (6) Dynamic Analysis Tools 704 (19) Source Code Debugging 704 (13) Run-Time Performance 717 (2) Summary 719 (1) Problems 719 (4) Xfree 86 and the LINUX GUI 723 Introduction 724 The Basics of Xfree86 725 Comparisons and Advantages 725 The Key Components of Interactivity---Events and Requests 727 The Role of a Window Manager in the User Interface and fvwm 729 Customizing Xfree86 and fvwm 734 The GNOME Desktop Manager 742 Logging In and Out and the Appearance of the GNOME Desktop 743 The GNOME Panel 744 Customizing the Panel 747 GnoRPM Installation of New Packages 751 The Sawfish Window Manager 755 The GNOME Control Center 760 File Management with the GNOME File Manager 761 The KDE Desktop Manager 763 Logging In and Out 764 The KDE Panel 766 New Packages Installation 771 The K Window Manager 775 The KDE Control Center 778 File Management with kfm 780 Internet Resources 782 Summary 783 Problems 784 Appendix A: LINUX Installation A-1 Appendix B: Command Dictionary A-13 Glossary G-1 Index l-1...”

Proactive purchasing in the supply chain : the key to world-class procurement / по Burt, David N.

Оглавление: “...Initiate Lease or Contract Post-Award Activities Summary Endnotes Suggested Reading Chapter 9 Purchasing Services Introduction Hidden Opportunities The Statement of Work Four Formats for Statements of Work Planning the Statement of Work Writing the Statement of Work Artificial Intelligence Tips on Writing an Effective Statement of Work Selecting Service Contractors Tips from a Professional The Ideal Services Supplier Pricing Service Contracts Professional Services Technical Services Operating Services Third Party Contracts So, Your Services Contract Is About to Expire Contract Administration Services Purchases and the Internet Construction Services Conventional Method Design and Build, Firm Agreed Price Method Design and Build, Cost-Reimbursable Method Building Team The Owner as a Contractor Construction Purchasing Entails Unique Problems Performance Contracting The Special Case of Contracting Consultants Qualifying the Consultants Summary Endnotes Suggested Reading Chapter 10 Production and Inventory Control Part I: The Fundamentals of Production Planning Modern Production Planning Systems Aggregate Planning and Master Scheduling Material Requirements Planning Capacity Requirements Planning Control of Production Activities Two Management Considerations Evolution of MRP and MRP II Systems Impact on Purchasing and Supply Just-in-Time Production Planning A JIT Illustration JIT's Impact on Purchasing and Supply ERP Systems Radio Frequency Identification System (RFID) Summary Part II: The Functions of Inventories Definition of Inventories Inventory Analysis Inventory Catalog ABC Analysis-The 80-20 Concept Dependent and Independent Demand Costs Associated with Inventories Carrying Costs Acquisition Costs Economic Order Quantity (EOQ) Concept Other Uses of the EOQ Concept The Weaknesses of the EOQ Formula Types of Inventory Control Systems Cyclical or Fixed Order Interval System The Just-in-Time (JIT) Approach Material Requirements Planning (MRP) System Order Point or Fixed Order Quantity System Summary Appendix: The Fundamentals of Inbound Transportation Endnotes Suggested Reading Chapter 11 Demand Management and Logistics The Key to Supply Chain Management The SCM Triangle Evolution to Strategic SCM Strategic Demand Management The Bullwhip Effect Evolution of Strategic Demand Forecasting Demand Forecasting Fundamentals Planning with Time Fences Implications for Supply Management Strategic Logistics Management Logistics Defined The Role of Logistics in Supply Chain Management Eliminate the Warehouse, If Possible Summary Endnotes Suggested Reading Chapter 12 Outsourcing Outsourcing: A Growth Industry Strategic Issues Core Competencies Supplier Dominance The Creation of Strategic Vulnerabilities The Dangers of Vertical Integration Horizontal Integration New Product Development and Outsourcing Lean Manufacturing Tactical Decisions Factors Influencing Make-or-Buy Decisions Cost Considerations Control of Production or Quality Technology Risk and Maturity Unreliable Suppliers Suppliers' Specialized Knowledge and Research Small-Volume Requirements Limited Facilities Work Force Stability Multiple-Source Policy Managerial Control Considerations Procurement and Inventory Considerations Netsourcing The Volatile Nature of the Make-or-Buy Decision Insourcing Dangers of Outsourcing Administration of Make-or-Buy Activities Chief Resource Officer Framework for Outsourcing Executive Level Involvement The Special Disadvantages of Outsourcing Business Processes Summary Endnotes Suggested Reading Chapter 13 Sourcing The Strategic Sourcing Plan Discovering Potential Suppliers Evaluating Potential Suppliers Selecting Suppliers Bidding vs. ...”

Statistics / по Spiegel, Murray R.

Оглавление: “...-- Relation of probability to point set theory -- Euler or Venn diagrams and probability --...”
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Nonprofit organizations : theory, management, policy / по Anheier, Helmut K.

Оглавление: “...First, the chapter explores the special requirements that arise for governance, accountability and transparency from a multiple stakeholder perspective. ...”

A preface to marketing management / по Peter, J. Paul

Оглавление: “...4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242...”