检索结果 - research ((process statement) OR (process management))

Doing research in business and management : an introduction to process and method

书本目录: “...Foreword 1 (1) Preface 2 (2) How to Use this Book 4 (1) Layout of the Book 5 (2) About the Authors 7 (2) Acknowledgements 9 (1) Prologue 10 (4) 1 CONTEXT AND PROCESS 14 (58) 1 Business and Management Research in Perspective 14 (8) 2 Philosophical Background to Research 22 (20) 3 Research Strategies and Tactics 42 (20) 4 The Research Programme and Process 62 (10) II APPROACH, METHOD AND DATA 72 (154) 5 The Positivist Approach to Empirical Research 72 (20) 6 Phenomenology: The Non-Positivist Approach 92 (27) 7 The Research Process 119 (20) 8 Collecting Empirical Data 139 (10) 9 The Questionnaire or Measuring Instrument 149 (11) 10 The Case Study 160 (31) 11 The Sample 191 (14) 12 Statistical Analysis 205 (21) III REPORTING RESEARCH 226 (35) 13 Ethical Considerations 226 (14) 14 Writing up the Research 240 (7) 15 Evaluation of Masters and Doctoral Degrees 247 (14) Appendix A: A Note on Academic Degrees 261 (3) Appendix B: Measuring Instruments 264 (11) Appendix C: Further Information on Statistical Analysis 275 (2) Appendix D: Useful Web Site Addresses 277 (1) Appendix E: Software for Qualitative Evidence Analysis 278 (2) Appendix F: A Glossary of Terms 280 (12) References 292 (8) Index 300...”

Research methods for business students 由 Saunders, Mark

主题: “...Management Research Data processing...”

Computer handbook for senior management /

Computer models in management / 由 Bund, Barbara

主题: “...Electronic data processing....”

Professionalization of management in developing countries : papers on strategies, processes and programmes of management education institutions in Africa and Asia

Introduction to management research : a student's handbook 由 Mbwesa, J

Structured techniques : the basis for CASE / 由 Martin, James

书本目录: “...3 (12) Objectives 3 (5) Evolution 8 (3) Mathematical Rigor 11 (1) CASE: Computer-Aided Systems Engineering 12 (1) Important Characteristics 13 (1) Loyalty to Old Techniques 13 (2) 2 Philosophies of Structured Techniques 15 (22) Introduction 15 (1) Basic Principles 15 (5) Basic Principles of Software Engineering 20 (3) The Data-Base Environment 23 (1) Automation of Analysis, Design, and Coding 24 (2) Graphics 26 (1) Provably Correct Constructs 26 (1) Management of Complexity 27 (1) Changing Computer Languages 28 (1) End-User Involvement 28 (2) User-Friendly Structured Techniques 30 (1) The Design Process 30 (7) PART II PROGRAMMING METHODOLOGIES 37 (72) 3 Structured Programming 37 (8) The Shift to Software 37 (1) Introduction of Structured Programming 38 (1) GO TO-less Programming 38 (1) Objectives 39 (1) Definitions 39 (6) 4 Structured Programs 45 (22) Properties of a Structured Program 45 (1) Limited Control Constructs 45 (3) Nested IF 48 (1) Case Statement 49 (1) Escape 50 (1) Highest-Level Control Constructs 50 (1) Standardized Module Format 51 (1) Hierarchical Organization 51 (1) Program Control Structure 52 (1) Program Paths 53 (1) Documentation 54 (5) Indentation 59 (1) Structured Coding Standards 59 (8) 5 Modular Programming and Control of Complexity 67 (16) Divide and Conquer 67 (1) Program Modules 67 (1) Black Box Model 68 (1) Modularization Schemes 68 (2) Module Size 70 (1) Complexity Metrics 70 (5) Module Relationships 75 (5) Program Shape 80 (3) 6 Programming by Stepwise Refinement 83 (8) Changing Programming from Craft to Science 83 (1) Stepwise Refinement 83 (1) Levels of Abstraction 84 (1) An Example of the Refinement Process 85 (6) 7 Top-Down, Bottom-Up, and Structured Programming 91 (12) Structured Programming Methodologies 91 (1) Top-Down Programming 91 (4) Bottom-Up Versus Top-Down Programming 95 (1) Bottom-Up Programming 96 (2) Choosing a Development Approach 98 (1) Combinations 99 (4) 8 Commentary on Structured Programming Methodologies 103 (6) The Problem of Programming in the Large 103 (1) Program Complexity 103 (1) The Absence of Rigor 104 (1) Recommendation 105 (4) PART III DIAGRAMMING TECHNIQUES 109 (290) 9 Diagrams and Clear Thinking 109 (14) Introduction 109 (1) Changing Methods 110 (1) Categories of Structured Diagrams 111 (1) End-User Involvement 111 (6) Program Documentation Tools 117 (1) Utility of Documentation 118 (2) Computer-Aided Diagramming 120 (1) Functions of Structured Diagrams 120 (3) 10 Forms of Structured Diagrams 123 (26) Introduction 123 (1) Forms of Tree Structure 123 (2) Inhibition of Change 125 (1) Left-to-Right Trees 126 (5) Sequence of Operations 131 (1) Mesh-Structured Diagrams 131 (2) COW Charts 133 (1) Nested Charts 134 (4) Data-Model Charts 138 (3) Root Nodes 141 (1) Find the Trees 142 (3) Computer Magic 145 (1) Symbols with Obvious Meaning 145 (3) Summary 148 (1) 11 Data Flow Diagrams 149 (16) Introduction 149 (1) Defining Data Flow 149 (1) Components of a DFD 149 (3) Leveling a DFD 152 (2) Process Specification and Data Dictionary 154 (1) Gane and Sarson Notation 155 (3) Use of Computer Graphics 158 (5) Commentary 163 (1) Data Layering 164 (1) 12 Three Species of Functional Decomposition 165 (16) Introduction 165 (1) Levels of Thoroughness in Functional Decomposition 165 (1) Species I Functional Decomposition: Corporate Model 166 (4) Species II Functional Decomposition 170 (6) Species III Functional Decomposition 176 (1) Commentary 177 (4) 13 Structure Charts 181 (10) Hierarchical Diagram 181 (1) Components of a Structure Chart 181 (2) Control Relationships 183 (1) Common Modules 183 (1) Library Modules 184 (1) Data Transfer 184 (2) Sequence, Selection, and Iteration 186 (2) Transaction Center 188 (1) Computer Graphics 188 (3) 14 HIPO Diagrams 191 (6) Introduction 191 (1) Diagram Components 192 (2) Analysis and Design Tools 194 (1) Commentary 194 (3) 15 Warnier-Orr Diagrams 197 (10) Introduction 197 (1) Representation of Data 197 (2) Representation of Program Structure 199 (2) Critique of Warnier-Orr Diagrams 201 (6) 16 Michael Jackson Diagrams 207 (12) Introduction 207 (1) Tree-Structure Diagrams 207 (2) Data-Structure Diagrams 209 (2) Program-Structure Diagrams 211 (1) System Network Diagram 212 (1) From Data to Programs 213 (1) Critique of Jackson Diagrams 214 (5) 17 Flowcharts 219 (8) Overview Versus Detailed Structure 219 (1) Flowcharts 220 (2) Flowchart Symbols 222 (1) Critique of Flowcharts 222 (5) 18 Structured English and Pseudocode 227 (12) Introduction 227 (1) Why Should English Be Structured? ...”

Quantitative analysis for management 由 Render, Barry

Action research : a guide for the teacher researcher / 由 Mills, Geoffrey E.

Marketing research : concepts, practices, and cases / 由 Easwaran, Sunanda

书本目录: “...Preface v Acknowledgements viii Part One Introduction to Marketing Research Nature and Scope of Marketing Research Introduction 3 (1) Marketing Research 4 (4) Marketing Decision-making 8 (2) Scope of Marketing Research 10 (16) Case Studies 19 (7) The Role of Research in Marketing Introduction 26 (1) Problem-solving Vs Opportunity Definition Research 27 (4) Quality of Research 31 (3) The Decision-making Perspective 34 (12) Case Study 43 (3) Practical Tips for Researchers Introduction 46 (1) Manager--Researcher Dialogue 47 (3) Defining the Boundaries of Marketing Research 50 (2) Marketing Intelligence and Marketing Research 52 (1) Actionable Research 53 (6) Part Two Planning for Marketing Research Stages in Planning Marketing Research Introduction 59 (1) The Marketing Research Brief 59 (2) Defining the Marketing Research Problem 61 (2) Hypotheses Generation 63 (3) The Marketing Research Proposal 66 (2) The Sample 68 (5) Types of Research Introduction 73 (1) Research Approaches 74 (8) Research Approaches for Marketing Decision Stages 82 (9) Types and Sources of Data Introduction 91 (1) Classification of Data 91 (2) Methods of Data Collection 93 (4) Errors in Data Collection 97 (13) Annexure 6.1 108 (2) Experimentation Introduction 110 (1) Causality 111 (1) Experiments in Marketing Research 112 (1) Validity in Experiments 113 (2) Types of Experimental Designs 115 (11) The Limitations of Experiments 126 (4) Interview Techniques Introduction 130 (1) The Choice of Respondents 131 (1) Survey Techniques 132 (6) The Appropriate Interview Method 138 (9) Sampling Introduction 147 (1) Sampling 148 (6) Sampling Techniques 154 (1) Probability Sampling Techniques 155 (5) Non-probability Sampling 160 (1) Determining the Sample Size 161 (10) Designing Questionnaires and Interview Guides Introduction 171 (1) Designing a Questionnaire 172 (4) Errors in Questionnaire Design and the Flow Chart 176 (6) Questionnaires for Telephone and Internet Surveys 182 (1) Projective Techniques and Interview Guides 183 (2) Reproduction of the Questionnaire 185 (6) Building Attitude Exploration into Questionnaires Introduction 191 (1) Measurement of Data 192 (5) Types of Attitude Scales 197 (17) Reliability and Validity of Scales 214 (4) Considerations in Scale Construction 218 (7) Case Studies 225 (14) Part Three Implementing Research: Quantitative Surveys Fieldwork, Data Editing, Tabulation, and the Basic Concepts of Analysis Introduction 239 (1) Fieldwork 239 (6) Coding and Editing of Data 245 (4) Tabulation of Data 249 (4) Preliminary Analysis of Data 253 (9) Other Measures of Association 262 (12) SPSS Commands 274 (17) Specific Techniques for Analysis of Data Introduction 291 (1) Parametric and Non-parametric Tests 292 (1) Parametric Tests 293 (7) Non-parametric Tests 300 (14) Computer Based Techniques of Data Analysis Introduction 314 (1) Reduction and Grouping of Data 314 (2) Discriminant Analysis 316 (9) Factor Analysis 325 (6) Cluster Analysis 331 (15) Multidimensional Scaling 346 (14) Conjoint Analysis 360 (9) The Influence of Data Analysis on Research Design 369 (46) Case Studies 376 (10) Annexure 14.1 386 (4) Annexure 14.2 390 (9) Annexure 14.3 399 (11) Annexure 14.4 410 (5) Part Four Qualitative Research and its Implementation Qualitative Research Introduction 415 (1) Qualitative Research 416 (10) Skills Required in a Qualitative Researcher 426 (2) Client--Researcher Relationship 428 (1) Forte of Qualitative Research 429 (1) Qualitative Research vs Quantitative research 429 (2) Relationship between Qualitative and Quantitative Research 431 (3) Strengths and Limitations of Qualitative Research 434 (3) Commencement of the Qualitative Research Study 437 (26) Case Study 447 (5) Annexure 15.1 452 (3) Annexure 15.2 455 (4) Annexure 15.3 459 (4) Qualitative Research Methodology Introduction 463 (1) Methodological Frameworks of Qualitative Research 464 (1) Focus Group Discussions 464 (2) Organization in Focus Group Discussions 466 (6) In-depth Interview 472 (1) Flow of Communication in In-depth Interviews 473 (4) Variations in Qualitative Research Methodology 477 (1) Role Demeanour and Skills of a Moderator 478 (1) Guidelines for Effective Moderation 479 (7) Moderation of Focus Group Discussions 486 (1) Projective Techniques 487 (1) Types of Projective Techniques 488 (3) Specific Projective Techniques 491 (4) The Innovative Methodologies of Qualitative Research 495 (16) Case Study 505 (6) Analysis and Interpretation of Qualitative Research Data Introduction 511 (1) Qualitative Research Analysis 512 (6) Process of Qualitative Research Analysis 518 (1) Content Analysis of the Transscripts and Video Tapes 519 (5) Analysis Approach for Qualitative Research 524 (3) Customized Analysis of Qualitative Data 527 (6) Data Interpretation in Qualitative 533 (3) Research Analysis Presentation of Qualitative Analysis Findings 536 (3) Analysis and Interpretation 539 (10) Case Study 542 (7) Part Five Getting Meaning Out of Data and its Application Report Writing and Presentation Introduction 549 (1) A Marketing Research Report 549 (8) Presentation of a Marketing Research Report 557 (1) Ethical Issues in Marketing Research Report Writing 558 (4) Interpretation of Marketing Research Reports Introduction 562 (1) The Marketing Research Report 562 (4) Using Marketing Research 566 (6) Applications of Marketing Research Introduction 572 (1) Marketing Research for Specific Market Situations 573 (6) Marketing Research During Various Product Life Cycle Stages 579 (4) Market Research Models for Effective Marketing Mix 583 (3) Other Applications of Marketing Research 586 (1) Marketing Research and Brand Positioning 587 (4) Research for Market Segmentation 591 (1) Research for Market Forecasting 592 (3) Research for Developing and Evaluating Marketing Strategies 595 (7) Index 602...”

The practice of market research : an introduction / 由 McGivern, Yvonne

书本目录: “...162 Observation and ethnography 163 Interviews and group discussions 170 Other interview-based approaches 178 Online qualitative research 187 Interviewing and moderating skills 193 Designing the interview or discussion guide 200 Semiotics and qualitative research 210 Chapter summary 215 Questions and exercises 217 References 217 Recommended reading 218 7 Collecting quantitative data 221 Introduction 221 Topics covered 221 Relationship to MRS Advanced Certificate Syllabus 221 Learning outcomes 221 Interviewing 222 The role of the interviewer 222 Face-to-face interviews 225 Telephone interviews 230 Self-completion methods 232 Other data collection formats 245 Observation 250 Chapter summary 253 Questions and exercises 255 References 255 Recommended reading 256 8 Sampling 257 Introduction 257 Topics covered 257 Relationship to MRS Advanced Certificate Syllabus 257 Learning outcomes 257 Developing a sampling plan 258 Sampling theory 269 Probability or random sampling methods 276 Semi-random sampling 283 Non-probability sampling methods 283 Sampling in qualitative research 290 Chapter summary 294 Questions and exercises 295 References 296 Recommended reading 296 9 Designing questionnaires 297 Introduction 297 Topics covered 297 Relationship to MRS Advanced Certificate Syllabus 298 Learning outcomes 298 The importance of good design 298 The questionnaire design process 305 Question content 306 Question wording 314 Question structure 325 Asking questions on attitudes 329 Question order 344 Layout and appearance 345 Questionnaire length 345 Pilot study 345 Chapter summary 352 Questions and exercises 353 References 354 Recommended reading 355 Part III GETTING ON AND FINISHING UP 357 10 Managing a research project 359 Introduction 359 Topics covered 359 Relationship to MRS Advanced Certificate Syllabus 359 Learning outcomes 359 Making it happen 360 Organising fieldwork 363 Checking the viability of the data collection tool 369 Briefing interviewers and recruiters 372 Organising data processing 378 An overview of the analysis process 390 Checking and reporting progress 391 Chapter summary 393 Questions and exercises 394 References 394 Recommended reading 394 11 Analysing qualitative data 395 Introduction 395 Topics covered 395 Relationship to MRS Advanced Certificate Syllabus 395 Learning outcomes 395 What is qualitative data analysis? ...”

Introduction to health research methods : a practical guide / 由 Jacobsen, Kathryn H.

书本目录: “...The purpose and process of health research Selecting a general topic Reviewing the literature Focusing the research question Assembling a support team Overview of study approaches Reviews Correlational (ecological) studies Case series Cross-sectional surveys Case-control studies Cohort studies Experimental studies Qualitative studies Developing a proposal and protocol Primary studies: selecting a sample population Primary studies: estimating sample size Primary studies: developing a questionnaire Primary studies: surveys and interviews Primary studies: additional assessments Primary studies: ethical considerations Ethical review and approval Secondary studies: existing data sets Tertiary studies: systematic reviews and meta-analyses Data management Descriptive statistics Comparative statistics A brief guide to advanced health statistics Article structure Citing Writing strategies Critically revising Posters and presentations Selecting target journals The submission, review, and publication process Why publish...”

Health services research methods / 由 Shi, Leiyu

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