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Readings in strategic management

Readings on cognitive ergonomics--mind and computers : proceedings of the 2nd European conference, Gmunden, Austria, September 10-14, 1984

Accounting : a book of readings /

The M-form society : how American teamwork can recapture the competitive edge / 由 Ouchi, William G.

Dispute processes : ADR and the primary forms of decision-making 由 PALMER, M. (Author)

书本目录: “...Umpiring: arbitration; 10. Hybrid forms and processual experimentation; 11. The ombuds and its diffusion: from public to private; 12. ...”

Basics of project planning and analysis: project identification, formulation and appraisal/ 由 Rwechungura, Fred Alfred

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Basic of project planning and analysis: project identification, formulation and appraisal 由 Rwechungura, Fred Alfred

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Introduction to Research Methods : a practical guide for anyone undertaking a research project 由 Dawson Catherine

书本目录: “...Cover; Title; Copyright; Contents; Preface; 1 How to Define Your Project; Asking questions; Thinking about your project; Understanding the five 'Ws'; Summarising your research; Summary; Useful websites; 2 How to Decide Upon a Methodology; Recognising qualitative and quantitative research; Understanding the methodological debate; Choosing a methodology; Summary; Further reading; 3 How to Choose Your Research Methods; Using interviews; Conducting focus groups; Using questionnaires; Undertaking participant observation; Choosing your methods; Summary; Further reading. 4 How to Conduct Background ResearchConducting primary and secondary research; Using websites; Using interlibrary loans; Keeping records; Summary; Further reading; 5 How to Choose Your Participants; Understanding sampling techniques; Choosing your sample size; Summary; Further reading; 6 How to Prepare a Research Proposal; Understanding the format; What makes a good proposal?...”

An Introduction to social psychology : global perspectives / 由 Alcock, James

书本目录: “...Social perception and cognition Forming impressions of people Attributions of causality Attribution theories Attributional biases An evaluation of attribution theories Social cognition Categorical thinking: The schema Processing social information Note continued: Construal-level theory and counterfactual thinking Rapid reasoning Integrative complexity in thinking A final note Summary Further reading Weblinks 3. ...”

Applied economics

书本目录: “...154 (9) The impact of multinationals on the UK economy 163 (9) Conclusion 172 (1) Key points 173 (1) References and further reading 174 (1) 8 Privatization and deregulation 175 (22) Synopsis 175 (1) Nature and importance 176 (1) Reasons for nationalization 176 (3) Privatization 179 (11) Regulation and deregulation 190 (3) Conclusion 193 (1) Key points 194 (1) Note 195 (1) References and further reading 195 (2) 9 Pricing in practice 197 (20) Synopsis 197 (1) Pricing in theory 198 (2) Pricing in practice 200 (12) Conclusion 212 (1) Key points 212 (1) Note 213 (1) References and further reading 213 (4) PART II: Environmental, regional and social economics 10 Economics of the environment 217 (30) Synopsis 217 (1) Role of the environment 218 (2) Sustainable growth 220 (2) Sustainable economic welfare 222 (2) Global environmental changes 224 (2) Cost-benefit analysis and the environment 226 (3) Market-based and non-market-based incentives 229 (4) Applications of environmental policies 233 (5) Transport and the environment 238 (4) Implementation of policy types 242 (1) Conclusion 243 (1) Key points 243 (1) References and further reading 244 (3) 11 Regional and urban policy 247 (30) Synopsis 247 (1) The regions and their characteristics 248 (1) The regional problem 248 (5) Regional policy in the UK 253 (1) The policy instruments 254 (4) The effectiveness of regional policy 258 (4) The urban problem 262 (3) Urban policy in the UK 265 (5) The effectiveness of urban policy 270 (2) The Regional Development Agencies (RDAs) 272 (2) Conclusion 274 (1) Key points 274 (1) References and further reading 275 (2) 12 Transport 277 (30) Synopsis 277 (1) Characteristics of transport 278 (2) The demand for transport 280 (3) Road transport congestion 283 (11) Government transport policy 294 (9) Conclusion 303 (1) Key points 304 (1) References and further reading 304 (3) 13 Social policy 307 (28) Synopsis 307 (1) The Welfare State 308 (3) Quasi-markets in welfare provision 311 (2) Health care 313 (11) Education and training 324 (4) Housing 328 (4) Conclusion 332 (1) Key points 333 (1) Note 333 (1) References and further reading 333 (2) 14 Distribution of income and wealth 335 (22) Synopsis 335 (1) Distribution and justice 336 (1) Issues in distribution 336 (1) Income distribution between people 337 (5) Income distribution between factors of production 342 (2) The earnings distribution 344 (5) Distribution of wealth 349 (2) Poverty 351 (3) Conclusion 354 (1) Key points 354 (1) References and further reading 355 (2) 15 Trade unions, wages and collective bargaining 357 (34) Synopsis 357 (1) Types of trade union 358 (3) Trade unions and change 361 (4) The employers 365 (3) The government 368 (5) The structure of collective bargaining 373 (3) Wage determination and collective bargaining 376 (6) The effects of collective bargaining 382 (2) Conclusion 384 (1) Key points 385 (1) Notes 386 (1) References and further reading 386 (5) PART III: Macroeconomics 16 Consumption and saving 391 (22) Synopsis 391 (1) Consumption 392 (1) The Keynesian consumption function 392 (5) Post-Keynesian theories of the consumption function 397 (6) The savings ratio 403 (6) Conclusion 409 (1) Key points 410 (1) Notes 410 (1) References and further reading 411 (2) 17 Investment 413 (18) Synopsis 413 (1) Nature of investment 414 (1) Gross Domestic Fixed Capital Formation 415 (10) The importance of investment 425 (3) Conclusion 428 (1) Key points 428 (1) References and further reading 429 (2) 18 Public expenditure 431 (20) Synopsis 431 (1) Trends in UK public spending 432 (1) Total managed expenditure (TME) 433 (1) Components of UK public spending 434 (3) The size of public expenditure 437 (1) Explanations of the growth in public expenditure 438 (2) International comparisons of public expenditure 440 (1) Should public expenditure be restricted? ...”

Software engineering : a programming approach / 由 Bell, Douglas

书本目录: “...17 (1) Summary 18 (3) Exercises 19 (1) Answers to self test questions 20 (1) Further reading 20 (1) Process models 21 (24) Introduction 21 (1) The components of software development 22 (2) Validation and verification 24 (1) The waterfall model 25 (3) Prototyping 28 (8) Formal methods -- the transform model 36 (1) The spiral model 37 (3) Discussion 40 (1) Summary 41 (4) Exercises 41 (1) Answers to self test questions 42 (1) Further reading 42 (3) Part B Requirements engineering Requirements analysis 45 (10) Introduction 45 (1) The notion of a requirement 46 (1) The process of eliciting requirements 47 (2) The requirements specification 49 (3) Summary 52 (3) Exercises 53 (1) Further reading 54 (1) Formal specification 55 (16) Introduction 55 (2) Formal specification in Z: an example 57 (7) The role of formal specification 64 (1) Summary 65 (6) Exercises 66 (1) Answers to self test questions 67 (1) Further reading 67 (4) Part C Design Structured programming 71 (14) Introduction 71 (1) Arguments against goto 72 (4) Arguments in favor of goto 76 (1) Selecting control structures 77 (2) What is structured programming? ...”

The practice of market research : an introduction / 由 McGivern, Yvonne

书本目录: “...162 Observation and ethnography 163 Interviews and group discussions 170 Other interview-based approaches 178 Online qualitative research 187 Interviewing and moderating skills 193 Designing the interview or discussion guide 200 Semiotics and qualitative research 210 Chapter summary 215 Questions and exercises 217 References 217 Recommended reading 218 7 Collecting quantitative data 221 Introduction 221 Topics covered 221 Relationship to MRS Advanced Certificate Syllabus 221 Learning outcomes 221 Interviewing 222 The role of the interviewer 222 Face-to-face interviews 225 Telephone interviews 230 Self-completion methods 232 Other data collection formats 245 Observation 250 Chapter summary 253 Questions and exercises 255 References 255 Recommended reading 256 8 Sampling 257 Introduction 257 Topics covered 257 Relationship to MRS Advanced Certificate Syllabus 257 Learning outcomes 257 Developing a sampling plan 258 Sampling theory 269 Probability or random sampling methods 276 Semi-random sampling 283 Non-probability sampling methods 283 Sampling in qualitative research 290 Chapter summary 294 Questions and exercises 295 References 296 Recommended reading 296 9 Designing questionnaires 297 Introduction 297 Topics covered 297 Relationship to MRS Advanced Certificate Syllabus 298 Learning outcomes 298 The importance of good design 298 The questionnaire design process 305 Question content 306 Question wording 314 Question structure 325 Asking questions on attitudes 329 Question order 344 Layout and appearance 345 Questionnaire length 345 Pilot study 345 Chapter summary 352 Questions and exercises 353 References 354 Recommended reading 355 Part III GETTING ON AND FINISHING UP 357 10 Managing a research project 359 Introduction 359 Topics covered 359 Relationship to MRS Advanced Certificate Syllabus 359 Learning outcomes 359 Making it happen 360 Organising fieldwork 363 Checking the viability of the data collection tool 369 Briefing interviewers and recruiters 372 Organising data processing 378 An overview of the analysis process 390 Checking and reporting progress 391 Chapter summary 393 Questions and exercises 394 References 394 Recommended reading 394 11 Analysing qualitative data 395 Introduction 395 Topics covered 395 Relationship to MRS Advanced Certificate Syllabus 395 Learning outcomes 395 What is qualitative data analysis? ...”

Computer networks 由 Tanenbaum Andrew S.

Proactive purchasing in the supply chain : the key to world-class procurement / 由 Burt, David N.

书本目录: “...The Supplier's Perspective Questions to Be Addressed Before Proceeding Developing and Managing Collaborative and Alliance Relationships Situations Wherein Alliances May Not Be Appropriate The Role of Power A Portfolio Approach New Skills and Attitudes Required e-Commerce and the "Right" Type of Relationship Relationships of the Future Summary Appendix Institutional Trust Supply Management in Action Endnotes Suggested Reading Chapter 5 New Product Development Overview The Design Process The Investigation or Concept Formation Phase The Development Phase Value Engineering vis-a-vis Value Analysis The Production Phase Engineering Change Management How to Expand Supply Management's Contributions Design or Project Teams Materials Engineers Co-Location Supply Management Professionals Who Interface Successfully with Engineers Appendix Endnotes Suggested Reading Chapter 6 Purchasing Descriptions and Specifications Specifications and Standardization Purposes of Specifications Collaborative Development Categories of Specifications Simple Specifications Complex Specifications Combination of Methods Development of Specifications Organizational Approaches Supply Management Research Writing Specifications Common Problems Standardization History of Standardization Types and Sources of Standards Benefits of Standardization Simplification Developing a Standardization Program Standards Team Importance of Supply Management Materials Catalog Electronic Materials Catalog Summary Endnotes Suggested Reading Chapter 7 Managing for Quality Evolution of Quality Management Philosophies of the Gurus W. ...”

The English teacher's companion : a complete guide to classroom, curriculum, and the profession / 由 Burke, Jim

书本目录: “...132 (5) Closing Thoughts 137 (4) Reflection Activity Recommendations Teaching Writing: From Practice to Performance 141 (71) The Components of an Effective Writing Program 141 (2) Performance Standards for Writing 143 (3) The Writing Product: The Process of Working with Words 146 (6) Error as an Invitation to Improve 152 (1) Teachable Moments During a Writer's Development 153 (1) Sample Unit: Teaching the Paragraph 154 (5) Sample Activities 159 (5) Forms and Functions: Writing in Our Lives, at School, and in the Workplace 164 (1) The Essay 164 (1) The Weekly Paper: Writing About Different Text Types 165 (3) The Group Essay 168 (2) The Six Traits Analytical Writing Rubric 170 (1) The Journal: Practice Makes Writers 171 (16) Creative Writing: Drama, Fiction, and Poetry 187 (9) Writing in the Workplace: What It Can Look Like in English Classes 196 (4) Responding to Student Writers 200 (6) Computers and Writing: The Promise and the Problems 206 (1) Endnote: The Last Word 207 (5) Reflection Activity Recommendations Teaching Speaking and Listening: The Verbal Curriculum 212 (15) Types of Speeches 212 (2) Standards for Speaking and Listening 214 (1) Focus Questions: How to Get Started 214 (1) Parts of a Speech 215 (1) Tricks of the Trade for Student Speakers 215 (2) Possibilities: Speaking Activities for the English Class 217 (3) Rules of the Game: Applause, Applause! ...”

Consumer behavior : /understanding consumers--designing marketing activities 由 Hoffmann, Stefan

书本目录: “...Secondary Research 2.4 Forms of Information Retrieval 2.4.1 Surveys and Operationalization of Constructs 2.4.2 Observation of Subjects 2.4.3 Instrument-Based Procedures and Consumer Neuroscience 2.4.4 Experiments and the Proof of Causality 2.5 Learning Aid Further Reading References 3: Motivation 3.1 Characteristics of Motivated Action 3.1.1 Motives and Motivation 3.1.2 Pursuit of Effectivity 3.1.3 Goal Engagement and Goal Disengagement 3.2 Motivation as a Product of Person and Situation 3.2.1 Personal Factors 3.2.2 Situational Factors 3.3 Explaining Consumer Behavior Through Motivational Theories 3.3.1 Content Theories of Motivation 3.3.1.1 Maslow's Hierarchy of Needs 3.3.1.2 Herzberg's Two-Factor Theory 3.3.2 Process Theories of Motivation: The VIE Theory 3.3.3 Regulatory Focus Theory 3.3.4 Lewin's Field Theory 3.4 Motives of Consumer Behavior 3.4.1 Cross-Behavioral Consumer Motives 3.4.2 Behavior-Specific Consumer Motives 3.5 Measurement of Motives 3.6 Learning Aid Further Reading References 4: Emotion 4.1 Characteristics of Emotions 4.1.1 Features of Emotions 4.1.2 Components of an Emotion 4.1.3 From Consumer Emotion to Consumer Motivation 4.2 Emotion Theories to Explain Consumer Behavior 4.2.1 Biological Approaches 4.2.2 Cognitive Approaches 4.2.2.1 Two-Factor Theory of Emotion 4.2.2.2 Protection Motivation Theory 4.3 Making Consumer Emotions Measurable 4.3.1 Verbal Procedures 4.3.2 Instrument-Based Procedures 4.4 Learning Aid Further Reading...”

Customer centricity : focus on the right customers for strategic advantage / 由 Fader, Peter S.

Strategic marketing : planning and control / 由 Drummond, Graeme

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Computer systems : a programmer's perspective beta version / 由 Bryant, Randal E.

书本目录: “...Caches Matter. Storage Devices Form a Hierarchy. The Operating System Manages the Hardware. ...”

The service culture handbook : a step-by-step guide to getting your employees obsessed with customer service 由 Toister, Jeff