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E-business and e-commerce management : strategy, implementation, and practice
出版 2007书本目录: “...43 (2) Marketplace channel structures 45 (2) Different types of online intermediary 47 (3) The importance of multi-channel marketplace models 50 (1) Focus on portals 51 (3) Types of portals 51 (2) The importance of search engines 53 (1) Location of trading in the marketplace 54 (3) Commercial arrangements for transactions 57 (1) Focus on auctions 58 (3) Case Study 2.1 The impact of B2B reverse auctions 60 (1) Business models for e-commerce 61 (2) Revenue models 63 (4) Publisher revenue models 63 (4) Focus on Internet start-up companies -- the `dot-coms' 67 (9) From `bricks and mortar' to `clicks and mortar' 67 (1) Assessing dot-com businesses 67 (1) Valuing Internet start-ups 68 (2) Case Study 2.2 lastminute.com - an international dot-com survivor 70 (2) The dot-com bubble bursts 72 (1) Why dot-coms failed 72 (2) The impact of the dot-com phenomenon on traditional organizations 74 (1) Case Study 2.3 Zopa launches a new lending model 75 (1) Summary 76 (1) Exercises 77 (1) References 78 (1) Further reading 79 (1) Web links 80 (1) E-business infrastructure 81 (64) Learning outcomes / Management issues 81 (1) Links to other chapters 81 (1) Introduction 82 (3) What is the Internet? ...”
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