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Relationship marketing : exploring relational strategies in marketing
Publié 2011Table des matières: “…Preface ix Acknowledgements xi List of abbreviations xiv Part I RELATIONSHIPS 1 (110) Relationships in marketing 3 (27) Key issues 3 (1) Introduction 3 (1) Influences on relational strategy development 4 (4) RM development 8 (4) Antecedents of RM 12 (2) The development of RM 14 (4) Towards a definition of RM 18 (6) Summary 24 (1) Discussion questions 25 (1) Case study: Now that's really radical 25 (2) References 27 (3) Relationships 30 (21) Key issues 30 (1) Introduction 30 (1) Relationships 30 (1) Relationship forming 31 (1) Categorising relationships 32 (4) Relationship loyalty 36 (6) Unrealistic relationship development 42 (3) Relationships in context 45 (1) Summary 46 (1) Discussion questions 46 (1) Case study: Manchester United plans to establish fans' forum 47 (1) References 48 (3) Relationship economics 51 (24) Key issues 51 (1) Introduction 51 (1) Relationship economics 51 (2) Customer acquisition 53 (1) Customer retention 53 (1) Acquisition and retention costs 54 (3) Economics of retention strategies 57 (5) Marketing reality 62 (1) Lifetime value 63 (1) Switching costs 64 (2) Relationship longevity 66 (2) Knowing your customer 68 (2) The validity of relationship economics 70 (1) Summary 71 (1) Discussion questions 71 (1) Case study: IKEA has to look out for retailer's friendly touch 71 (2) References 73 (2) Strategy continuum 75 (13) Key issues 75 (1) Introduction 75 (1) RM in context 75 (1) RM/TM continuum 76 (3) Marketing implications 79 (1) Continuum drivers 80 (3) Summary 83 (1) Discussion questions 84 (1) Case study: Inside track 84 (2) References 86 (2) Relationship drivers 88 (23) Key issues 88 (1) Introduction 88 (1) Risk, salience and emotion 88 (3) Trust and commitment 91 (5) Perceived need for closeness 96 (1) Customer satisfaction 97 (9) Summary 106 (1) Discussion questions 107 (1) Case study: A question of trust 107 (2) References 109 (2) Part II THE CORE FIRM AND ITS RELATIONSHIPS 111 (74) Customer partnerships 115 (22) Key issues 115 (1) Introduction 115 (1) Customer focus 115 (2) Services 117 (2) Service industries 119 (2) Customer service 121 (3) Building customer relationships 124 (6) Profit chains 130 (3) Summary 133 (1) Discussion questions 133 (1) Case study: Mr Clean: biography of Toffael Rashid 133 (2) References 135 (2) Internal partnerships 137 (18) Key issues 137 (1) Introduction 137 (1) Customer--employee interface 137 (1) Theory development 138 (2) The internal market 140 (1) The functional interface 141 (3) Climate and culture 144 (1) Employee retention and loyalty 144 (1) Empowerment 145 (2) IM implementations 147 (2) Conclusion 149 (1) Summary 150 (1) Discussion questions 151 (1) Case study: Employees hold key to thwarting the competition 151 (1) References 152 (3) Supplier partnerships 155 (13) Key issues 155 (1) Introduction 155 (1) Supplier partnerships 156 (1) Business-to-business relationship research 156 (1) Business relationships 157 (2) Partnering 159 (1) Culture gap 160 (1) Partnership costs and benefits 161 (1) Power 162 (1) The downside of B2B partnerships 162 (2) Summary 164 (1) Discussion questions 164 (1) Case study: What to buy 164 (2) References 166 (2) External partnerships 168 (17) Key issues 168 (1) Introduction 168 (1) Horizontal partnerships 168 (1) Relationship research 169 (1) Networks and collaboration 170 (1) Networks 171 (1) Collaboration 172 (1) Collaboration types 172 (3) Developing collaborative relationships 175 (3) Downsides 178 (1) Other relationships 179 (2) Conclusion 181 (1) Summary 181 (1) Discussion questions 181 (1) Case study: Star Alliance saving customers $100 million annually 182 (1) References 183 (2) Part III MANAGING AND CONTROLLING THE RELATIONSHIP 185 (40) Relationship technology 187 (19) Key issues 187 (1) Introduction 187 (2) Manufacturing technology 189 (2) Information technology 191 (3) Marketing types 194 (4) The changing marketplace 198 (3) Summary 201 (1) Discussion questions 202 (1) Case study: End of the line for loyalty? …”
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Operations and supply management /
Publié 2009Table des matières: “…Strategy Operations and supply strategy Linear programming using the excel solver Project management Product and service design Processes Strategic capacity managment Learning curves Process analysis Job design and work measurement Management processes Facility layout Service processes Waiting line analysis Six-sigma quality Process capability and SPC Supply chain design Supply chain strategy Logistics and facility location Lean manufacturing Operations consulting and reengineering Planning and controlling the supply chain Enterprise resource planning systems Demand management and forecasting Aggregate sales and operations planning Inventory control Material requirements planning Scheduling Simulation Constraint management…”
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Operations and supply management : the core
Publié 2008Table des matières: “…Section I - Strategy Chapter 1: Operations and Supply Strategy Chapter 2: Project Management Section II - Processes Chapter 3: Strategic Capacity Management Chapter 4: Manufacturing Processes Chapter 5: Service Processes Chapter 6: Six-Sigma Quality Section III - Supply Chain Chapter 7: Strategic Sourcing Chapter 8: Logistics Chapter 9: Lean Manufacturing Section IV - Inventory Chapter 10: Forecasting Chapter 11: Aggregate Sales and Operations Planning Chapter 12: Inventory Management Chapter 13: Material Requirements Planning Appendix A - Answers to Select Problems Appendix B - Learning Curve Tables B.1 - Table of Unit Values B.2 - Table of Cumulative Values Appendix C - Present Value Table Appendix D - Negative Exponential Distribution: Values of -x Appendix E - Areas of the Cumulative Standard Normal Distribution…”
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Operations management for competitive advantage /
Publié 2004Table des matières: “…Section One¿Operations Strategy and Managing Change 1. Introduction to the Field 2. …”
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International Review of Strategic Management, Volume 3 : 1992
Publié 1992Table des matières: “…Part 1 State of the art revie: development of strategic management in the Asia/Pacific region, G.I. Nakamura. Part 2 Strategy analysis and formulation: competitiveness and industrial development in an international era, P. …”
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Managing effectively : a multimedia approach /
Publié 2010Table des matières: “…Part One Introduction to Management : Management Organizational environments and cultures Ethics and social responsibility Part Two Planning : Planning and decision making Organizational strategy Innovation and change Global management Part Three Organizing : Designing adaptive organizations Managing teams Managing human resource systems Part Four Controlling : Control Managing information Managing service and manufacturing operations Part Five Leading : Motivation Leadership Managing communication…”
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Operations and supply chain management /
Publié 2010Table des matières: “…I. Strategy and Sustainability. 1. Operations and Supply Chain Management - 2. …”
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Managing for the future : the 1990s and beyond
Publié 1992Table des matières: “…The emerging theory of manufacturing Afterwood. The 1990s and beyond…”
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Operations management /
Publié 2002Table des matières: “…PART 1 MANAGING OPERATIONS IN A GLOBAL ENVIRONMENT 2 (60) Introduction to Operations Management 5 (21) Operations Strategies in a Global Economy 26 (34) PART 2 PLANNING THE STRATEGIC USE OF RESOURCES 60 (362) Demand Forecasting 62 (51) Product, Process, and Service Design 113 (50) Facility Capacity, Location, and Layout 163 (66) Operations Technologies 229 (36) Operations Quality Management 265 (32) Strategic Allocation of Resources 297 (36) Service Operations Planning and Scheduling 333 (42) Project Management 375 (47) PART 3 MANAGING OPERATIONS IN THE SUPPLY CHAIN 422 (238) Supply Chain Management and E-Business 424 (38) Just-in-Time and Lean Manufacturing 462 (29) Production Planning 491 (44) Inventory Management 535 (47) Resource Requirements Planning: MRP and CRP 582 (40) Manufacturing Operations Scheduling 622 (38) PART 4 MAINTAINING EFFECTIVE AND EFFICIENT OPERATIONS 660 (135) Quality Control 662 (34) Employee Productivity 696 (45) Maintenance Management 741 (54) Appendices A Normal Probability Distribution 774 (2) B Student's t Probability Distribution 776 (2) C Answers to Odd-Numbered Problems 778 (5) D Glossary 783 (12) Author Index 795 (4) Subject Index 799 (14) Photo Credits 813…”
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OM /
Publié 2009Table des matières: “…Crosby 275 (1) The GAP Model 276 (1) ISO 9000:2000 276 (2) Six Sigma 278 (3) Implementing Six Sigma 279 (2) Cost of Quality Measurement 281 (1) The ``Seven QC Tools'' 282 (3) Other Quality Improvement Strategies 285 (3) Kaizen 285 (1) Poka-Yoke (Mistake-Proofing) 286 (2) Quality Control and SPC 288 (20) Quality Control Systems 290 (3) Quality Control Practices in Manufacturing 290 (1) Quality Control Practices in Services 291 (2) Statistical Process Control and Variation 293 (1) Constructing Control Charts 294 (5) Constructing X-and R-Charts 294 (1) Interpreting Patterns in Control Charts 295 (2) Constructing p-Charts 297 (1) Constructing c-Charts 298 (1) Practical Issues in SPC Implementation 299 (3) Controlling Six Sigma Processes 300 (2) Process Capability 302 (6) Process Capability Index 302 (6) Lean Operating Systems 308 (16) Principle of Lean Operating Systems 310 (1) Lean Tools and Approaches 311 (3) The 5Ss 311 (1) Visual Controls 312 (1) Single Minute Exchange of Dies (SMED) 312 (1) Small Batch and Single-Piece Flow 312 (1) Quality and Continuous Improvement 313 (1) Total Productive Maintenance 313 (1) Manufactured Good Recovery 313 (1) Lean Manufacturing and Service Tours 314 (3) Timken Company 314 (2) Southwest Airlines 316 (1) Just-in-Time Systems 317 (7) Operation of a JIT System 318 (2) JIT in Service Organizations 320 (4) Project Management 324 (27) The Scope of Project Management 327 (2) Roles of the Project Manager and Team Members 327 (1) Organizational Structure 327 (1) Factors for Successful Projects 328 (1) Techniques for Planning, Scheduling, and Controlling Projects 329 (6) Project Definition 329 (1) Resource Planning 330 (1) Project Scheduling with the Critical Path Method 330 (3) Project Control 333 (2) Time/Cost Trade-Offs 335 (3) Uncertainty in Project Management 338 (13) Appendix A: Areas for the Standard Normal Distribution 351 (2) Appendix B: Factors for Control Charts 353 (4) Endnotes 357 (8) Index 365…”
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