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Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 /

Оглавление: “...Dewey The marketing of library services to the marginalized Bharati Sen Marketing academic library resources and information services to international students Cuiying Mu Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students Lily Gao Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students Louisa McLam, Colin Storey & Teresa To Different strokes for different folks: strategies in promoting library services to international customers-A case study Grace Saw & Fei Yu Dealing with evidence based management: roles and dimensions of library services promotion Leonor Gaspar Pinto & Paula Ochoa The impact of health informatization on the organization and administration of medical libraries in China Li Zhang, Chunhua Yang & Guizhi Wang How to promote library services: academic libraries in India Preeti Mahajan & Rupak Chakravarty Library usage and readership enhancement: best practices to promote library services of CORD, NIRD Tella Rama Devi From Australia to China online: delivery of online library services to off-shore students in China Sharon Karasmanis Globalization and library management: practical ideas for effective strategic methods Antonia Arahova & Sarantos Kapidakis Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona Maria Gental Morral Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch The public library: environment for the formulation of risk indicators in the information society Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries Tong Zhang Beyond promotion-the destination library: the national library of Singapore case story Wee Pin Wan Librarians' professional values and perspectives in the era of the digital library Keqian Xu Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark Marian Koren The impact of globalization on library management and marketing Ronghui Su & Qingming Yang Developing future library leaders in the context of globalization with an analysis on cultural intelligence Xuemao Wang & Chang Su The library and cultural patterns in lending statistics Maja Coltura & Bart Vercruyssen Using the feedback loop to create a marketing campaign Jill Cousins Performance measurement of metadata management Leon Zhao Knowledge society of digital librarians' blogging information management Xiaowen Ding...”